Watch: Learn All About Cultured Pearls with Jewelmer
Jacques Christophe Branellec dives into the process of culturing golden South Sea pearls, sustainability and COVID-19.
Jewelmer has been bringing lustrous South Sea pearls to the market since 1979, growing to become an internationally renowned brand.
The company breeds gold-lipped Pinctada maxima oysters that grow these golden pearls on farms in the Philippines. Jewelmer has retail locations of its own around the world in addition to wholesaling to the trade.
Jacques Christophe Branellec, second generation member and currently its executive vice president and deputy CEO, joined National Jeweler to discuss how Jewelmer cultures pearls, how sustainability efforts have been affected by climate change, how COVID has affected operations, the current cultured pearl market, and much more.
Watch the full session above, and join us next Tuesday at 2 p.m. EDT for the next National Jeweler webinar, “How to Drive Customer Engagement,” with Associate Editor Lenore Fedow and Kendra Scott Chief Marketing Officer Mindy Perry.
For more information, visit NationalJeweler.com/webinars.
The Latest

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.


Sally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.

McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.

The luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.

Kalpesh Jhaveri was re-elected as president for a third year.

“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.

The campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.

Plus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.

Presented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.

The group has announced its lineup of speakers and a new “Rising Stars” pavilion.

The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.

The program provides essential funding to organizations for projects that enhance the jewelry industry.

The jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.

JSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.

The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.

The “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.

Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.

In her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.

“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”

Organizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.

The Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.





















