IndependentsNov 05, 2020
The Vault Nantucket Is Popping Up in Boston with a Private AtelierIndependentsMay 26, 2021
Jade Trau To Open a Southampton Store This Memorial Day Weekend
It will launch with a piercing party.
“The MO of the collection is ‘new diamond classics,’ so we wanted the store to have the same vibe...modern but still classic and approachable,” said Jade Trau of her new Southampton store.
Southampton, N.Y.—This summer, the Hamptons are landing a new fine jewelry destination.
Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.
Venturing into retail marks a major new chapter for the designer.
“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.
“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”
Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.
Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.
“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”
The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.
Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.
Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.
“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”
A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.
Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”
Located at 46 Jobs Lane, the store officially opens for business this Friday.
Related stories will be right here …
Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.
Venturing into retail marks a major new chapter for the designer.
“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.
“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”
Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.
Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.
“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”
The new Jade Trau store will kick off summer 2021 with a piecing party spanning two days over Memorial Day Weekend.
The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.
Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.
Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.
“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”
A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.
Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”
Located at 46 Jobs Lane, the store officially opens for business this Friday.
Editors' Picks
Sponsored by
More on Independents
The Latest
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Weekly QuizAug 08, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Policies & IssuesAug 06, 2025
Tariff on India to Rise to 50%, Trump Says An additional 25 percent tariff has been added to the previously announced 25 percent.
MajorsAug 06, 2025
Claire’s Files for Chapter 11 Bankruptcy AgainThe jewelry and accessories retailer plans to close 18 stores as part of the proceedings.
CollectionsAug 06, 2025
Zahn-Z Swims With Whales in ‘Beluga’ CollectionDesigner Hiba Husayni looked to the whale’s melon shaped-head, blowhole, and fluke for her new chunky gold offerings.
TrendsAug 06, 2025
Paola De Luca to Release Trendbook 2027+She will present the 23rd edition of the trend forecasting book at Vicenzaoro on Sept. 7.
CrimeAug 05, 2025
Report: Suspect Arrested in 1992 Murder of Miami JewelerOmar Roy, 72, was arrested in connection with the murder of jeweler Dionisio Carlos Valladares.
CollectionsAug 05, 2025
Mignon Faget Commemorates 20th Anniversary of Hurricane KatrinaThe New Orleans-based brand’s “Beyond Katrina” jewels honor the communities affected by the storm.
ColumnistsAug 05, 2025
The PR Adviser: Affiliate Marketing Is the Cost of CoverageLilian Raji explains why joining an affiliate network is essential for brands seeking placements in U.S. consumer publications.
Events & AwardsAug 05, 2025
JA Announces Seymour & Evelyn Holtzman Bench Scholarship WinnersThe organization has awarded a total of $42,000 through its scholarship programs this year.
Events & AwardsAug 04, 2025
Gem Awards, David Yurman Introduce $50K Grant for Emerging DesignersThe winner of the inaugural David Yurman Gem Awards Grant will be announced live at the 2026 Gem Awards gala.
TrendsAug 04, 2025
Amanda’s Style File: August’s Bright BaublesAs summer winds down, celebrate the sunny disposition of the month’s birthstones: peridot and spinel.
CrimeAug 04, 2025
‘The Watch King’ Assaulted, Robbed in QueensMoshe Haimoff, a social media personality and 47th Street retailer, was robbed of $559,000 worth of jewelry by men in construction outfits.
MajorsAug 04, 2025
Borsheims Welcomes New Assistant Facilities ManagerXavier Dibbrell brings more than a decade of experience to the role.
MajorsAug 01, 2025
Helzberg President Julie Yoakum Moves Over to Signet JewelersThe addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.
MajorsAug 01, 2025
Jewelers Mutual Names Mike Alexander as President The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
SourcingAug 01, 2025
Gemfields’ Auction Revenue Drops 50% in H1The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.
CollectionsAug 01, 2025
Piece of the Week: Hernsdorf’s ‘Tears of Aphrodite’ NecklaceThe necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.
SourcingJul 31, 2025
De Beers Records $189M First-Half Loss The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.
Events & AwardsJul 31, 2025
These Are the 2025 CASE Award WinnersJewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.
Policies & IssuesJul 30, 2025
Tariff on India Will Be 25%, Trump Says The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.
