Borsheims Promotes 3 on Sales Management Team
It shows the Nebraska jeweler’s new cross-department emphasis.

Jodi Farley is the new sales manager for the Jewelry, Watches and Home Décor sales teams and e-commerce fulfillment team.
Farley was most recently sales manager of the home décor department. She joined Borsheims in 2002 in the Receiving department and has held a variety of roles during her tenure.
A graduate of the University of Nebraska-Omaha, she lives in Omaha with her husband and four daughters.
Brenda Pickering and Mary Jo Vacanti have been promoted to assistant sales managers of all store departments and will work underneath Farley.
Borsheims said the transition will allow them “to support each division holistically.”
Pickering was previously assistant sales manager of the jewelry department and joined Borsheims in 2010.
Vacanti, who joined the company in 2014, was previously assistant sales manager of the home décor and fulfillment departments.
The Latest

Sourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.

The “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.

The event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Registration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.


Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.

Lady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Jewelry is expected to be the No. 1 gift this year in terms of dollars spent.

As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.

The new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”

The White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.

Entries for the jewelry design competition will be accepted through March 20.

The Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.

From heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.

Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.

New CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.

Our Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.

It would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.

The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.

The “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.

The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.

Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.

From how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.

Amethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.

The Italian jewelry company appointed Matteo Cuelli to the newly created role.

The manufacturer said the changes are designed to improve speed, reliability, innovation, and service.























