Watch: How to Launch and Grow Your Jewelry Business

Apr 30, 2021

Watch: How to Launch and Grow Your Jewelry Business

Hill & Co. CEO Elle Hill offers solutions to common retail pitfalls and unique insights on how to stand out in a crowded marketplace.

Think you’ve heard it all on the topic of succeeding in the jewelry business today? You haven’t if you haven’t heard Elle.
 
From Blue Nile to local family-owned jewelers, Elle Hill is the expert the experts turn to when they want to take their businesses to the next level. 
 
The founder and CEO of Hill & Co., Hill has more than 25 years of experience in the diamonds, gemstones, and jewelry sector. 

She helps businesses grow faster by combining her omnichannel marketing savvy, deep industry networks and knowledge of cutting-edge technology.
 
In conversation with Senior Editor, Fashion Ashley Davis, Hill shared the biggest mistakes companies make in retail today and offered helpful solutions to common pitfalls.
 
Watch her opine on what’s next in jewelry retail in the video above.
 
Join us again next Tuesday, May 4 at 2 p.m. EDT for our next webinar on “What to Know About Returning to Work.” 

Editor-in-Chief Michelle Graff will interview the Jewelers Vigilance Committee’s Tiffany Stevens and Miya Owens about the legalities surrounding workplace health and safety, office reintegration, and what the law says about requiring employees to get a COVID-19 vaccine.
 
For more information or to register, visit NationalJeweler.com/webinars
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Baume & Mercier watch
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & Mercier

Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Joopiter Logo
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch Division

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

Kendra Scott
MajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Hands crossed with rings on
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers List

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

Weekly QuizJul 01, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
René Lalique “Woman Dragonfly With Open Wings” pendant
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Arien Gessner and Moss Makhoulian
MajorsJul 08, 2026
Richline Group Promotes 2 Execs

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin Paradox

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

Jewelers of America Impact Initiative Recipients 2026
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative Recipients

The association selected eight recipients for the funding program, which is in its second year.

Zahn Z In Rubies We Clicked
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Police van outside of Musée Lalique
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée Lalique

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

Robinson Pelham Summer of ’96 Campaign
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

Sean Gilbertson
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps Down

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

Bachendorf’s New Dallas Location Exterior Rendering
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In Dallas

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

Jung Kook for Graff
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New Ambassador

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

Pandora pearl jewelry campaign imagery
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

London Diamond Bourse President Charlotte Rose
SourcingJul 02, 2026
London Diamond Bourse Elects First Female President

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Bracelets_1872_1052.jpg
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet Trends

Sponsored by Rio Grande Jewelry Supply

Oscar Heyman Flag Brooch
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates America

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

D. Geller & Son store mural
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store Mural

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Hand taking jewelry out of jewelry box
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying Events

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Hand holding a gas pump
SurveysJul 01, 2026
Consumer Confidence Ticks Up in June

Falling oil prices were a factor in the slight month-over-month improvement.

Rio Grande Millgrain Wedding band and Round Diamond Engagement Ring
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal Collection

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

Rockefeller Center Rink Rolex Clock
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller Center

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

Kristen Cannon
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

G Shock Pokemon watch in Pokeball
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock Watch

The new watch commemorates Pokémon’s 30th anniversary.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy