Watch: How to Launch and Grow Your Jewelry Business

Apr 30, 2021

Watch: How to Launch and Grow Your Jewelry Business

Hill & Co. CEO Elle Hill offers solutions to common retail pitfalls and unique insights on how to stand out in a crowded marketplace.

Think you’ve heard it all on the topic of succeeding in the jewelry business today? You haven’t if you haven’t heard Elle.
 
From Blue Nile to local family-owned jewelers, Elle Hill is the expert the experts turn to when they want to take their businesses to the next level. 
 
The founder and CEO of Hill & Co., Hill has more than 25 years of experience in the diamonds, gemstones, and jewelry sector. 

She helps businesses grow faster by combining her omnichannel marketing savvy, deep industry networks and knowledge of cutting-edge technology.
 
In conversation with Senior Editor, Fashion Ashley Davis, Hill shared the biggest mistakes companies make in retail today and offered helpful solutions to common pitfalls.
 
Watch her opine on what’s next in jewelry retail in the video above.
 
Join us again next Tuesday, May 4 at 2 p.m. EDT for our next webinar on “What to Know About Returning to Work.” 

Editor-in-Chief Michelle Graff will interview the Jewelers Vigilance Committee’s Tiffany Stevens and Miya Owens about the legalities surrounding workplace health and safety, office reintegration, and what the law says about requiring employees to get a COVID-19 vaccine.
 
For more information or to register, visit NationalJeweler.com/webinars
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Industry journalist Rob Bates
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

AMNH Beryl
GradingMar 25, 2026
New York’s Natural History Museum, Wiley To Build Minerals Database

Wiley said the project will give scientists worldwide access to the American Museum of Natural’s History renowned mineral collection.

Boochier Flower Puff Campaign
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine Jewelry

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Community for Ethical Jewelry logo
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage Webinar

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.

Weekly QuizMar 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Lisa Bayer
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64

Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”

Tiffany & co diamond ring
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online Sale

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

AGTA GemFair Tucson
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Tom Heap
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, Watches

Former Sotheby’s executive Tom Heap has taken on the London-based role.

NYPD robbery media
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery Suspects

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Georgia May Jagger in Tommy Hilfiger campaign
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, Women

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

Marco Bicego Art of Craft Campaign Imagery
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

Couture Time to Watches logo
Events & AwardsMar 23, 2026
These Watch Brands Are Heading to Couture This Year

Couture and Time to Watches announced the watch brands, from big names to independents, attendees will see at the show.

Macy’s New York City Herald Square flagship
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’s

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Jwaneng Diamond
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ Diamond

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Tiffany & Co.’s Three Jean Schlumberger for Tiffany & Co. Archives Brooches
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars Win

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

Women wearing Zales jewelry
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen Banner

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

Hand holding shopping bags
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

26.36 carat round brilliant cut white diamond
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at Auction

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

JCK Rocks Nelly Graphic
Events & AwardsMar 19, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

Lady Wardington and diamond-clip brooch
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161K

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

My Next Question Episode 3 guest Johnny Nelson
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny Nelson

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Lucara blue diamond
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue Diamond

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

Stuller The Basics of Jewelry
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Mark and Candy Udell on stage at the 2026 Gem Awards
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

Winter Tourmaline
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy