The company plans to raise the prices of select watches to offset the impact of tariffs.
Amazon Files 2 Lawsuits Against Alleged Counterfeiters
The e-commerce giant has filed suit over a product called the Forearm Forklift and another over exercise equipment.

Seattle--Just as the all-important holiday shopping season kicks off, Amazon has filed two lawsuits against vendors allegedly selling counterfeit goods on its marketplace.
One lawsuit has been filed against two companies, ToysNet and Disk Vision, and a number of individuals for allegedly selling reproductions of a product called the Forearm Forklift, a fabric strap that makes it easier to move heavy items.
Amazon said in the lawsuit that its fraud detection system found that the products were inauthentic and suspended the defendants and their listings, but that ToysNet furthered the fraudulent scheme by providing forged invoices to Amazon to show the items were real.
In the second lawsuit, Amazon partnered with Fitness Anywhere, the company that developed the TRX Suspension Trainers exercise system, to file suit against a number of individuals, alleging they have sold copies of the TRX on Amazon while claiming they were genuine.
Both lawsuits were filed Monday in the state of Washington, where Amazon is headquartered.
Amazon declined to comment on the lawsuits. ToysNet and Disk Vision couldn’t be reached for comment by press time.
Fortune reported, and National Jeweler confirmed, that this is the first time in Amazon’s history that it’s suing merchants for counterfeit goods.
The company has been under fire recently for the increasing amount of counterfeit goods that are being sold on its Marketplace. CNBC ran a feature this past summer about Amazon’s Marketplace being increasingly flooded with fake goods.
Apple has even said it believes as many as 90 percent of the chargers on Amazon listed as “genuine” are counterfeit. The company brought a lawsuit of its own against Mobile Star in the U.S. District Court for the Northern District of California last month for selling fake chargers on the site.
In response to concerns, Amazon has started requiring third-party sellers to pay a one-time, nonrefundable fee of up to $1,500 per brand. And, now, it has filed lawsuits, right as the all-important holiday shopping season begins.
Amazon isn’t the only e-commerce company with a marketplace site to come under fire for counterfeit goods; Alibaba also has been scrutinized for having sellers who allegedly hawk fake goods.
The Latest

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.