The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
Tiffany to Begin Selling on Net-a-Porter
The iconic New York jeweler will loosen the reins on its tightly controlled distribution network later this month when it starts selling select pieces from the “Tiffany T” collection on the e-commerce site.

New York--Later this month, iconic New York retailer Tiffany & Co. will loosen the reins on its tightly controlled distribution network when it begins selling a selection of T collection jewelry on e-commerce site Net-a-Porter.
The collaboration makes Net-a-Porter the only online destination beyond Tiffany’s authorized channels where consumers will be able to buy the brand’s jewelry. It’s a significant score for an e-commerce site that thrives on exclusive partnerships with well-known brands.
For Tiffany, the deal gives it much more exposure online--the company currently sells online in 13 countries while Net-a-Porter reaches 170.
It also affords the 179-year-old retailer a change to reach a new, more fashion-driven and younger audience.
“Brand collaborations with innovative businesses like Net-a-Porter help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” Philippe Galtie, senior vice president of international sales at Tiffany & Co., said in a joint statement announcing the collaboration.
Tiffany is scheduled to begin its partnership with Net-a-Porter, described in the release as a “limited time” engagement, on April 27. The ecommerce site will sell a selection of “Tiffany T” collection jewelry.
The New York jeweler’s partnership with Net-a-Porter is its second retail distribution “first” in recent months.
Back in October, Tiffany teamed up with Dover Street Market on “Out of Retirement,” a capsule collection inspired by its Blue Book designs from the 1970s. It marked the first time in company history that Tiffany collaborated with another retailer on a capsule collection.
Out of Retirement was sold in the Dover Street Market stores in New York, London and Tokyo.
Net-a-Porter once was wholly owned by Richemont, the luxury conglomerate that owns Tiffany competitors Cartier and Van Cleef & Arpels.
In March 2015, Richemont merged the e-tailer with Yoox, which is owned by Milan-based mail-order retailer Yoox Group, though it still retains a stake in the combined entity.
The Latest

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.


Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

The stone headlining the upcoming sale could fetch up to $5 million.

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

The retail offering lets customers track their diamond’s journey.

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

The growing company also plans to open more of its own boutiques.

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

It’s the company’s second location in Tennessee.

You can have this jewelry, why don’t you take it?

Next year’s milestone show will be full of educational programming and collaborations.

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

The brand has released five new collections.

The Albany Business Review recently honored the 100-year-old company.

To honor his legacy, GIA has set up a scholarship in his name.

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

The money will help a nonprofit rehabilitate sea turtles.

The jewelry manufacturer said it can now better serve the North American market.

The organization recognized outstanding industry players at its celebratory event.

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.