The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
LovePendants Offers Affiliate Program for Retailers
The program allows jewelers to offer a customization service directly from their own websites.

New York--LovePendants, a jewelry line that features gemstones that can be engraved with a letter, word or symbol, is offering an affiliate program in which retailers can host a customization platform on their own websites.
The technology enables customers to design their pendant virtually. They choose to engrave a faceted topaz, amethyst, green quartz or citrine with a range of symbols or combination of letters, setting the stone in either 14-karat gold, silver or vermeil.
Once ordered, LovePendants will ship the completed pendants directly to customers, splitting the profits with retailers, who will earn 48 percent of the sale (LovePendants takes 52 percent instead of an even 50 percent to cover the fees for processing credit cards).
Even if customers ultimately order a necklace directly through the LovePendants website, participating retailers in the customer’s ZIP code will still earn 25 percent of the sale, and LovePendants will provide the retailer with that customer’s contact information.
“Millennial shoppers are proving to be a group that want a sense of collaboration and customization in the things they buy,” he said. “Our new affiliate program offers retailers the ability to meet millennial 21st century demands by offering them a new, 21st century way of selling to them on their terms. By letting millennials personalize their LovePendants options, retailers show these new-era customers they understand what’s most important to them when selecting jewelry.”
For information on participating in the affiliate program, contact LovePendants at 212-832-8013 or email robert@lovependants.com.
Additional information is available on the LovePendants website.
The Latest

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.


























