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The Knot to Acquire Rival Wedding Planning Platform Zola
The pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
A bridal set by Rio Grande. Wedding planning platform The Knot Worldwide has inked an agreement to acquire Zola.
New York—Wedding planning platform The Knot Worldwide has entered into an agreement to acquire rival Zola for an undisclosed amount.
Zola, established in 2013 by co-founders Shan-Lyn Ma and Nobu Nakaguchi, is an online platform that offers wedding planning tools, advice, registries, and access to a network of vendors.
Zola will join The Knot Worldwide’s portfolio of 14 global brands, which include The Knot and The Bump, a website for expecting parents, as well as global wedding planning platforms like U.K.-based Hitched and Italy’s Matrimonio.com.
The transaction will combine The Knot Worldwide’s marketplace reach, content, and planning expertise with Zola’s e-commerce and personalization skills.
The Knot Worldwide’s brands offers personalized wedding websites, planning tools, invitations, and registry services, but the core of its business is its online wedding vendor marketplace, it said.
There are around 900,000 wedding professionals across its platforms, as per its website, with 22.5 million leads sent their way.
“Weddings are powered by hundreds of thousands of small businesses, and our mission is to make it easier for couples to find their vendor dream team and plan for one of life’s most meaningful moments with confidence,” said Raina Moskowitz, CEO of The Knot Worldwide.
“Welcoming Zola to our portfolio is an exciting opportunity to help more wedding professionals grow their businesses and create more personalized, connected experiences for couples, from their first moment of inspiration through ‘I do.’”
Related stories will be right here …
Zola, established in 2013 by co-founders Shan-Lyn Ma and Nobu Nakaguchi, is an online platform that offers wedding planning tools, advice, registries, and access to a network of vendors.
Zola will join The Knot Worldwide’s portfolio of 14 global brands, which include The Knot and The Bump, a website for expecting parents, as well as global wedding planning platforms like U.K.-based Hitched and Italy’s Matrimonio.com.
The transaction will combine The Knot Worldwide’s marketplace reach, content, and planning expertise with Zola’s e-commerce and personalization skills.
The Knot Worldwide’s brands offers personalized wedding websites, planning tools, invitations, and registry services, but the core of its business is its online wedding vendor marketplace, it said.
There are around 900,000 wedding professionals across its platforms, as per its website, with 22.5 million leads sent their way.
“Weddings are powered by hundreds of thousands of small businesses, and our mission is to make it easier for couples to find their vendor dream team and plan for one of life’s most meaningful moments with confidence,” said Raina Moskowitz, CEO of The Knot Worldwide.
“Welcoming Zola to our portfolio is an exciting opportunity to help more wedding professionals grow their businesses and create more personalized, connected experiences for couples, from their first moment of inspiration through ‘I do.’”
The goal of this transaction is for those planning their special day to gain inspiration and discover vendors that best meet their needs.
For those wedding professionals, from jewelers and wedding dress shops to florists and caterers, the transaction will create more opportunities to reach potential clients through better matching powered by better insights, said The Knot Worldwide.
The Knot Worldwide’s wedding marketplace and technology platform includes AI-powered planning tools that help vendors field inquiries and book appointments and services.
“Our vision from day one has been to create an all-in-one wedding planning platform with modern, flexible products that support couples through every step of their journey,” said Shan-Lyn Ma, co-founder and co-CEO of Zola.
“Joining The Knot Worldwide will give us the opportunity to further build on that joyful, meaningful, and fun experience, while also benefiting from the company’s reach and industry expertise.”
The agreement is subject to customary closing conditions, including any required regulatory clearances, with J.P. Morgan Securities LLC serving as the financial advisor for The Knot Worldwide and Evercore serving as the financial advisor for Zola.
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