MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorMajorsJul 08, 2026
Kendra Scott Joins ‘Shark Tank’ As Permanent Investor
The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
Jewelry designer, entrepreneur, and philanthropist Kendra Scott will be a full-time “Shark” on Season 18 of “Shark Tank,” set to air on ABC this fall.
Los Angeles—ABC has announced that jewelry designer and entrepreneur Kendra Scott will be a regular “Shark” on the upcoming season of American business reality television series “Shark Tank.”
While this marks Scott’s fifth appearance on the show, it will be her first season as a full-time Shark.
The Emmy award-winning show invites entrepreneurs to pitch business and product ideas to a panel of potential investors, a lineup of self-made, multimillionaire and billionaire tycoons known as “Sharks.”
Scott is the founder, executive chairwoman, and chief visionary officer behind the billion-dollar jewelry and lifestyle brand Kendra Scott.
It began in 2002, when she launched her eponymous jewelry line with only $500.
Today, the company has over 3,200 employees and more than 170 standalone stores, offering a diverse range of products, including fashion, demi-fine, and fine jewelry, watches, engagement rings, home accessories, a men’s collection, and the western-inspired brand, Yellow Rose by Kendra Scott.
In 2022, Scott released a memoir in which she recounted her entrepreneurial journey.
Since 2010, Scott made more than $70 million in monetary and in-kind contributions to causes supporting women and youth.
Her philanthropic initiatives include the Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI), founded in 2019 at The University of Texas at Austin to empower the next generation of female entrepreneurs.
In 2023, she launched the Kendra Scott Foundation, focusing on women and youth health, wellness, education, and entrepreneurship.
The foundation’s signature program “Kendra Cares” brings custom jewelry-making experiences to pediatric hospital patients and their caregivers, while its Yellow Library initiative outfits Title I schools with custom bookshelves, grants, and diverse, bilingual books.
Scott also serves on the board of the Breast Cancer Research Foundation.
She leads her company from Austin, Texas, where she resides with her family.
Related stories will be right here …
While this marks Scott’s fifth appearance on the show, it will be her first season as a full-time Shark.
The Emmy award-winning show invites entrepreneurs to pitch business and product ideas to a panel of potential investors, a lineup of self-made, multimillionaire and billionaire tycoons known as “Sharks.”
Scott is the founder, executive chairwoman, and chief visionary officer behind the billion-dollar jewelry and lifestyle brand Kendra Scott.
It began in 2002, when she launched her eponymous jewelry line with only $500.
Today, the company has over 3,200 employees and more than 170 standalone stores, offering a diverse range of products, including fashion, demi-fine, and fine jewelry, watches, engagement rings, home accessories, a men’s collection, and the western-inspired brand, Yellow Rose by Kendra Scott.
In 2022, Scott released a memoir in which she recounted her entrepreneurial journey.
Since 2010, Scott made more than $70 million in monetary and in-kind contributions to causes supporting women and youth.
Her philanthropic initiatives include the Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI), founded in 2019 at The University of Texas at Austin to empower the next generation of female entrepreneurs.
In 2023, she launched the Kendra Scott Foundation, focusing on women and youth health, wellness, education, and entrepreneurship.
The foundation’s signature program “Kendra Cares” brings custom jewelry-making experiences to pediatric hospital patients and their caregivers, while its Yellow Library initiative outfits Title I schools with custom bookshelves, grants, and diverse, bilingual books.
Scott also serves on the board of the Breast Cancer Research Foundation.
She leads her company from Austin, Texas, where she resides with her family.
For season 18 of Shark Tank, Scott will join a second new full-time Shark, venture capitalist and Harbinger Sports Partners Chief Investment Officer Rashaun Williams.
They will appear alongside real estate mogul Barbara Corcoran; inventor and entrepreneur Lori Greiner; cybersecurity technology innovator Robert Herjavec; fashion and branding expert Daymond John; social entrepreneur, investor, and civic leader Daniel Lubetzky; and venture capitalist Kevin O’Leary.
Guest Sharks will include award-winning writer, producer, director, actor, and author Mindy Kaling; Jimmy Donaldson (@MrBeast) and Jeffrey Housenbold, CEO of Beast Industries; former NFL defensive lineman and founder of the Justin J. Watt Foundation J.J. Watt; co-founders of clothing line Favorite Daughter, producers, and entrepreneurs Erin Foster and Sara Foster; and entrepreneur, investor, and “The Diary of a CEO” host Steven Bartlett, who also appears as a Dragon on “Dragons’ Den,” the U.K. version of “Shark Tank”.
Season 18 of Shark Tank will air Wednesdays this fall on ABC and stream on Hulu, with the premiere date to be announced.
More on Majors
The Latest
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
