Majors

Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

MajorsJul 08, 2026

Kendra Scott Joins ‘Shark Tank’ As Permanent Investor

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Kendra Scott
Jewelry designer, entrepreneur, and philanthropist Kendra Scott will be a full-time “Shark” on Season 18 of “Shark Tank,” set to air on ABC this fall.
Los Angeles—ABC has announced that jewelry designer and entrepreneur Kendra Scott will be a regular “Shark” on the upcoming season of American business reality television series “Shark Tank.”

While this marks Scott’s fifth appearance on the show, it will be her first season as a full-time Shark.

The Emmy award-winning show invites entrepreneurs to pitch business and product ideas to a panel of potential investors, a lineup of self-made, multimillionaire and billionaire tycoons known as “Sharks.”

Scott is the founder, executive chairwoman, and chief visionary officer behind the billion-dollar jewelry and lifestyle brand Kendra Scott.

It began in 2002, when she launched her eponymous jewelry line with only $500.

Today, the company has over 3,200 employees and more than 170 standalone stores, offering a diverse range of products, including fashion, demi-fine, and fine jewelry, watches, engagement rings, home accessories, a men’s collection, and the western-inspired brand, Yellow Rose by Kendra Scott.

In 2022, Scott released a memoir in which she recounted her entrepreneurial journey.

Since 2010, Scott made more than $70 million in monetary and in-kind contributions to causes supporting women and youth.

Her philanthropic initiatives include the Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI), founded in 2019 at The University of Texas at Austin to empower the next generation of female entrepreneurs.

In 2023, she launched the Kendra Scott Foundation, focusing on women and youth health, wellness, education, and entrepreneurship.

The foundation’s signature program “Kendra Cares” brings custom jewelry-making experiences to pediatric hospital patients and their caregivers, while its Yellow Library initiative outfits Title I schools with custom bookshelves, grants, and diverse, bilingual books. 

Scott also serves on the board of the Breast Cancer Research Foundation.

She leads her company from Austin, Texas, where she resides with her family.

 Related stories will be right here … 

For season 18 of Shark Tank, Scott will join a second new full-time Shark, venture capitalist and Harbinger Sports Partners Chief Investment Officer Rashaun Williams.

They will appear alongside real estate mogul Barbara Corcoran; inventor and entrepreneur Lori Greiner; cybersecurity technology innovator Robert Herjavec; fashion and branding expert Daymond John; social entrepreneur, investor, and civic leader Daniel Lubetzky; and venture capitalist Kevin O’Leary.

Guest Sharks will include award-winning writer, producer, director, actor, and author Mindy Kaling; Jimmy Donaldson (@MrBeast) and Jeffrey Housenbold, CEO of Beast Industries; former NFL defensive lineman and founder of the Justin J. Watt Foundation J.J. Watt; co-founders of clothing line Favorite Daughter, producers, and entrepreneurs Erin Foster and Sara Foster; and entrepreneur, investor, and “The Diary of a CEO” host Steven Bartlett, who also appears as a Dragon on “Dragons’ Den,” the U.K. version of “Shark Tank”. 

Season 18 of Shark Tank will air Wednesdays this fall on ABC and stream on Hulu, with the premiere date to be announced.

The Latest

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy