Collections

Kendra Scott’s New Collection is for Barbie Girls

CollectionsDec 01, 2022

Kendra Scott’s New Collection is for Barbie Girls

The capsule collection combines the brand’s classic styles with Barbie’s signature pink color.

The new Kendra Scott x Barbie capsule collection comprises six jewels, including a pair of hot pink statement earrings and a chunky curb link Barbie chain.
Austin—Kendra Scott and Barbie have teamed up on a new capsule collection as both brands celebrate major milestones.
 
The jeweler is toasting its 20th anniversary while Barbie is celebrating the 60th anniversary of the Barbie Dreamhouse.
 
The limited-edition six-piece collection includes two necklaces, two bracelets, and two pairs of earrings.
 
The collection combines classic styles from Kendra Scott, like its best-selling “Elisa” necklace, with the iconic Barbie pink color.
 
The signature color has had a revival lately via the trendy “Barbiecore” aesthetic, a look that embraces the Mattel doll’s love of pink, glittery fun fashion.

SEE: The New Barbie x Kendra Scott Collection
 The jewels are brass with 14-karat yellow gold plating. Several pieces feature hot pink druzy stones while the huggies are set with pink opal.
 
The necklaces, both featuring the Barbie logo, are designed to be layered.
 
"Barbie x Kendra Scott draws from a desire to help women feel confident, powerful, and capable of anything that we set our minds to. Growing up, Barbie taught me that beauty comes in many forms, and most importantly, to pursue my passions," said Kendra Scott, founder and executive chairwoman of the jewelry brand.
 
 Related stories will be right here … 
 
The collection has a charitable angle, with Kendra Scott donating 20 percent of the Barbie x Kendra Scott “Everlyne” friendship bracelet proceeds to Girls Inc., a nonprofit that advocates for legislation and policies that protect the rights of girls and increase the opportunities available to them.
 
The donation will be made through the Barbie Dream Gap Project, the brand’s global initiative created to raise awareness about the factors that stop girls from reaching their full potential.
 
"I'm so proud to partner together on a collection that celebrates both fashion and philanthropy so we can continue to inspire the next generation of girls to dream even bigger,” said Scott.
 
The collection retails from $65 to $198 and is available at Kendra Scott stores and on its website.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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