SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Supplier BulletinSep 29, 2022
How to Create an Engaging Experience and a Sparkling Reputation
Sponsored by Synchrony
In the jewelry industry, strong customer relationships matter. It’s a key part to building loyalty and keeping customers coming back to your store for all of life’s special occasions—big and small.
Synchrony, a consumer financial services company, understands that you want to help make these moments shine—and that starts with building consumer engagement. Take the time to truly get to know your customers, understand their needs and help provide a seamless experience throughout their purchase journey.
Consider these tips below.
In-store engagement is valuable.
While online shopping trends continue to evolve, personal interactions prove to still be the gold standard for consumers. In the same study, 68% of respondents said that they view the in-store experience as an essential part to their experience.* Plus, the sales associate can play a key role in their purchase decision.
It’s all about asking the right questions and listening. Successful, authentic customer conversations could help drive sales as 66% of study participants said they make their jewelry purchases while in the store.*
Help make the experience seamless.
Jewelry shoppers continue to see great value in financing because it helps them spend more time focusing on their special moments and less time worrying about how to pay. It’s continuing to be an important factor as 40% of consumers say they always seek financing options when making larger purchases. Meanwhile, 88% of those surveyed said that they were likely to shop the business again if financing was available.*
Turn trusted relationships into your simplified success.
For your business, it’s about more than making a sale. With each fine jewelry purchase, you’re helping create magical moments and lasting relationships with customers. See how a third-party financing partner like Synchrony can help you meet customers’ needs, offer an easier way to pay and help them focus on the moments that matter most.
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