Majors

Mayors, Analog:Shift Team Up With Goop

MajorsJun 27, 2022

Mayors, Analog:Shift Team Up With Goop

The lifestyle platform will stock fine jewelry and watches from the retailers on its website and in store.

A selection of luxury watches from Analog:Shift that lifestyle brand Goop will offer on its website and in its store. The pre-owned watch e-tailer and Mayors Jewelers are teaming up with Goop on a new e-commerce and retail venture.
New York—Mayors Jewelers and pre-owned watch e-tailer Analog:Shift are partnering with lifestyle brand Goop on a new e-commerce and retail venture.
 
Founded by actress Gwyneth Paltrow in 2008, Goop started as a newsletter and evolved into a retail empire, focusing on wellness, travel, food, beauty, style, and work.
 
Now, Goop will expand its fine jewelry and timepiece assortment with a curated collection of vintage watches and jewelry staples on its website and in its Sag Harbor, New York brick-and-mortar location. 
 
The offerings will include Mayors’ best-selling diamond jewelry and rare watches from Rolex, Patek Philippe, and other luxury brands, provided by Analog:Shift.
 
The partnership marks the first time Mayors and Analog:Shift have worked together under parent company Watches of Switzerland’s digital umbrella.
 
Watches of Switzerland purchased Mayors from Canadian chain Birks in October 2017 for $104.6 million. It acquired Analog:Shift in 2020 for an undisclosed amount.

 Related stories will be right here … 
 
“Both Mayors and Analog:Shift are committed to investment level quality, two core tenants of the goop ethos,” said the companies in a joint press release.
 
“While Mayors is known for its trend-setting signature fine jewelry collection and a wide range of jewelry and watch offerings from premier brands, Analog:Shift is the coveted platform for shoppers who are seeking exceptional contemporary classics and vintage watches.”
 
The collaboration also promotes the sustainability and responsibility standards set by Watches of Switzerland, said the companies, and encourages recycling and reusing products while cutting back on the negative environmental effects of fast fashion.
 
Watches of Switzerland is also looking to bolster its e-commerce footprint, making Goop a natural fit.
 
“Goop is one of the leading destinations for fine jewelry and watches, and the natural choice for us as we look to expand our e-commerce reach,” said Katie Reed, vice president of marketing for Watches of Switzerland.
 
In addition to stocking fine jewelry and watches, Goop also produces its own pieces under its G. Label collection. 
 
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

CollectionsAug 19, 2022
As Its Namesake Sets to Retire, Serena Williams Jewelry Debuts New DTC Website

The company is no longer selling its jewelry at Zales, which first partnered with Williams last August.

CrimeAug 19, 2022
Suspects Use Bear Spray on NY Jewelry Store Employees During Robbery

Ten masked suspects stole $800,000 in merchandise from a jeweler in the Bronx.

WatchesAug 19, 2022
WatchBox Names Jack Forster Global Editorial Director

He was previously editor-in-chief at Hodinkee.

Brought to you by
The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

CollectionsAug 19, 2022
Piece of the Week: Akaila Reid’s ‘Wavy’ Bangle

It’s the hero piece of the emerging designer’s new “Wavy Baby” collection.

Weekly QuizAug 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Supplier BulletinAug 18, 2022
Why Online Auctions Are Ideal For Selling Hard-To-Find Jewelry

Sponsored by HiBid

ColumnistsAug 18, 2022
Squirrel Spotting: The Travails of Attracting and Retaining Talent

The job market is tight, making it paramount for employers to have the type of culture employees really crave, Peter Smith writes.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

CollectionsAug 18, 2022
Hearts On Fire’s Latest Collection Reaches for the Sky

“Aerial” is edgy and glamorous, inspired by nature’s wild forms.

GradingAug 18, 2022
VDB, Lab Grown Source Add 8X to Cut Grade Search Filter

8X is now the top cut grade on both platforms, above Ideal.

CollectionsAug 17, 2022
Playing Doubles: Monica Rich Kosann, Chris Evert Team Up on Tennis Bracelets

It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.

FinancialsAug 17, 2022
Watches of Switzerland’s US Sales Double in Q1

The company posted a strong start to the year but is cautious about the second half.

Events & AwardsAug 17, 2022
6 Things to Know About the Second HardRock Summit

The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.

SourcingAug 17, 2022
Diamond Supplier SRK Pledges 750 Solar-Power Rooftops

The charitable mission is in honor of India’s 75 years of independence.

Lab-GrownAug 16, 2022
Pandora’s Lab-Grown Diamond Line Heads to the U.S.

The announcement preceded the Danish company’s release of its second-quarter results.

ColumnistsAug 16, 2022
The PR Adviser: Describe Your Customer

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

EditorsAug 16, 2022
Tiffany’s ‘Lock’ Bangle May Be Its Answer to Cartier’s ‘Love’ Bracelet

The unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.

CrimeAug 16, 2022
3 Packages Containing $6.9M in Fake Watches, Jewelry Seized in Ohio

Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.

SourcingAug 15, 2022
Q&A: Moyo Gems Celebrates 3 Years and Many Milestones

In honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.

Events & AwardsAug 15, 2022
David Webb to Hold an Exhibition of Its Animal Jewelry

“A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.

Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability Marketing

The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.

Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2

The company is also continuing its retail expansion.

AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ Ring

It mixes diamond shapes and colors.

Supplier BulletinAug 11, 2022
AGTA GemFair™ Denver – Back and Better Than Before!

Sponsored by AGTA

AuctionsAug 11, 2022
Sotheby’s Is Preparing its First Art Jewelry Auction This Fall

“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy