Watch: How to Ace the Branding Game

Jun 18, 2021

Watch: How to Ace the Branding Game

Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.

There’s a lot of talk these days about branding. 
 
But what is branding, exactly? And, how can a company develop and communicate a cohesive identity that survives trends? 
 
Award-winning creative director Simon Mortimer, founder of ABD (Associates by Design), shares his insights with Senior Editor, Fashion Ashley Davis, in the latest episode of National Jeweler’s webinar series, “My Next Question.” 
 
Spoiler alert: Branding is about much more than just a great logo. Simon discusses brand ethos and the platforms companies should be paying attention to today, and shares exercises to help establish an all all-encompassing and recognizable brand identity. 
 
Watch the full session above.
 
Join National Jeweler next Tuesday, June 22, at 2:00 p.m. Eastern, for a conversation on “What to Know About Jewelry Appraisals” with experts Gail Brett Levine and Mark T. Cartwright , hosted by Associate Editor Lenore Fedow. 

 Related stories will be right here … 

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