Watch: How to Ace the Branding Game

Jun 18, 2021

Watch: How to Ace the Branding Game

Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.

There’s a lot of talk these days about branding. 
 
But what is branding, exactly? And, how can a company develop and communicate a cohesive identity that survives trends? 
 
Award-winning creative director Simon Mortimer, founder of ABD (Associates by Design), shares his insights with Senior Editor, Fashion Ashley Davis, in the latest episode of National Jeweler’s webinar series, “My Next Question.” 
 
Spoiler alert: Branding is about much more than just a great logo. Simon discusses brand ethos and the platforms companies should be paying attention to today, and shares exercises to help establish an all all-encompassing and recognizable brand identity. 
 
Watch the full session above.
 
Join National Jeweler next Tuesday, June 22, at 2:00 p.m. Eastern, for a conversation on “What to Know About Jewelry Appraisals” with experts Gail Brett Levine and Mark T. Cartwright , hosted by Associate Editor Lenore Fedow. 

 Related stories will be right here … 

The Latest

FinancialsJul 30, 2021
Kering’s Jewelry Houses Rebound in H1

Boucheron and Pomellato performed especially well in the first half after expanding into the Asia-Pacific region.

SourcingJul 30, 2021
The Fura Marketing Council Will Debut in Las Vegas

The team behind the program, designed to help increase the share of the colored stone market, will be at AGTA GemFair and JCK Las Vegas.

CollectionsJul 30, 2021
Piece of the Week: K Kane’s Personalized Diamonds

The “Alphabet Diamond” collection levels up the initial jewelry trend.

Brought to you by
How to Build a Successful Multi-Generational Jewelry Business

RDI Diamonds CEO Michael Indelicato shares his advice for taking a family business to the next level.

SourcingJul 29, 2021
De Beers Owner Pumping $100M Into Sustainability Projects

Anglo American is donating the money to its Anglo American Foundation, which supports projects in countries where it mines.

Weekly QuizJul 29, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of July 26-30, 2021.
Take the Quiz
CollectionsJul 29, 2021
Simon G. Unveils New Collection Straight from the Vault

It features tourmalines that have been stashed away for more than a decade.

TechnologyJul 29, 2021
Retail In Depth: The Perfect Present

Fifth-generation jewelry retailer Marc Bridge and business partner Monica Chambers unwrap their new digital venture.

Brought to you by
3 Reasons Why You Should Start Appraising This Summer

Create appraisals with the Jewelry Appraisal Solution on the Zing by Jewelers Mutual Group® platform and leverage the expertise of Gemworld.

MajorsJul 29, 2021
Jewelers Mutual Launches ‘The Zing Report’

The new publication and its weekly newsletter will feature jewelry-focused content.

×