DPA Relaunches as the 'Natural Diamond Council'

The world’s leading diamond producers have just announced a new landmark content destination Only Natural Diamonds.

Brought To You By Natural Diamond Council

The world’s leading diamond producers have just announced a new landmark content destination, Only Natural Diamonds. The first editorial site dedicated exclusively to natural diamonds, Only Natural Diamonds debuts as the go-to authority for consumers and the industry, covering style, innovation, pop culture, business and education, featuring real stories from an influential roster of contributors in and around the diamond world. The launch of this site represents one of the first major initiatives from the Natural Diamond Council (NDC), formerly known as the Diamond Producers Association. The name of the site reflects the new identity of NDC’s consumer brand: Only Natural Diamonds.

“Our new digital platforms will inspire and inform consumers globally about the values and heritage of natural diamonds,” says NDC Managing Director, Kristina Buckley Kayel, “as well as promoting the significant innovation happening throughout the world of diamond jewelry. The younger generation is clearly engaged and inspired when we present ourselves with authority in the digital world.”

The Only Natural Diamonds website also provides in-depth consumer education about purchasing diamond jewelry, information about the industry’s ethical and sustainable practices as well as buying guides curated by visionary jewelry editors and tastemakers from the new NDC Style Collective, including Jill Newman, Cristina Ehrlich, Will Kahn, and Rachel Garrahan. See more here.

The relaunch also includes a new resource portal for diamond professionals, from retailers to designers. The portal provides easy access to an array of industry resources, customizable marketing materials, e-learning programs, instrument testing and the latest industry news.