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Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
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National Jeweler’s top 5 Instagram posts
In honor of the social network’s fifth anniversary, National Jeweler takes a look at that five posts that have resonated the most with its followers.
And yet it’s true. This week, Instagram, which launched in October 2010, celebrates five years of photo sharing with more than 400 million current active users.
Instagram provides the perfect platform for visually oriented industries, and jewelry is no exception.
Since National Jeweler joined the network two years ago, the team has used it to share jewelry seen at press events, trade shows and even their own personal favorites, as well as some behind-the-scenes shots and other fun pictures from around town.
As Instagram turns 5, the editors look back at the five posts that garnered the most “likes.” It’s no surprise that the top photos feature exceptional and large stones--with opal coming out as the reigning gem--as well as innovative and unique designs.
Followers went head over heels for this opal and diamond ring from Goshwara, spotted at the 2015 Couture show in Las Vegas.
These little critters from Roberto Coin also were popular with followers. Spotted at Vicenzaoro Winter, the rings feature pavilion-side up stones.
Also popular from this year’s Couture show, featuring more amazing opals, was this cuff from Sutra.
Is there a theme here? It appears so. Sutra hit the nail on the head again with this opal, sapphire, and diamond pave cuff at Baselworld 2015.
Another large gemstone took top honors on National Jeweler’s Instagram--this moonstone cuff from Zaiken also features sapphire, opal, diamond, aquamarine, and emerald accents.
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