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Reeds Jewelers Expands, Relocates Flagship
The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
Reeds Jewelers also relocated its Syracuse store earlier this year. Pictured is the new, expanded showroom, located at 100 Dewey Ave. in Fayetteville, New York.
Snyder, N.Y.—Reeds Jewelers announced it will relocate its flagship store from its longtime location on Maple Road in Amherst, New York, to the corner of Main Street and Chateau Terrace in Snyder, New York.
The new store is under construction and expected to open in May 2027, according to local news.
It will be larger than the previous location, with more than 12,285 square feet of dedicated jewelry retail space.
The relocation represents a new chapter for the fine jeweler, which was founded in 1912.
The business has been in the Zimmer family since 1932 and is currently led by Jeffrey Zimmer, the third-generation owner of the business, who also serves as president and CEO.
“It was really time for us to move and expand to keep evolving our business,” said Zimmer.
“We’ve been serving this community for over a hundred years, and this expansion gives us an opportunity to create new jobs and continue investing in our associates.”
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The new store is under construction and expected to open in May 2027, according to local news.
It will be larger than the previous location, with more than 12,285 square feet of dedicated jewelry retail space.
The relocation represents a new chapter for the fine jeweler, which was founded in 1912.
The business has been in the Zimmer family since 1932 and is currently led by Jeffrey Zimmer, the third-generation owner of the business, who also serves as president and CEO.
“It was really time for us to move and expand to keep evolving our business,” said Zimmer.
“We’ve been serving this community for over a hundred years, and this expansion gives us an opportunity to create new jobs and continue investing in our associates.”
The jeweler also relocated its Syracuse location earlier this year, a project that Zimmer noted in his inductee feature in the 2025 Retailer Hall of Fame issue.
The new showroom reflects the retailer’s commitment to delivering an elevated client experience, it said.
Reeds Jewelers President and CEO Jeffrey Zimmer with his daughter Rachel, Reeds’ vice president of strategic development, at the new Fayetteville, New York, store
The new location offers a spacious, modern showroom, private diamond and bridal consultation areas, and expanded designer collections.
The new showroom reflects the retailer’s commitment to delivering an elevated client experience, Reeds Jewelers said.
A modern, upscale bar inside the new Reeds Jewelers showroom
The refined interior of the new showroom complements the artistry and craftsmanship of Reeds Jewelers' fine jewelry offerings, the retailer said.
The showroom features a thoughtfully designed space with expanded displays, private consultation suites, and refined interiors that complement the artistry and craftsmanship of the retailer’s fine jewelry offerings, Reeds Jewelers said.
It opened in March at 100 Dewey Ave. in Fayetteville, New York.
“Our new Fayetteville showroom allows us to provide an even more personalized and elevated experience for our clients while continuing our long-standing commitment to quality, integrity, and exceptional service throughout Central New York,” Zimmer said.
Reeds Jewelers offers fine diamonds, engagement rings, custom designs, and luxury timepieces throughout Central New York.
The retailer operates five stores, four in New York and one in Duxbury, Massachusetts.
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