People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.
Open an Account, Get $50 Off Your First Order. No Code Needed.
Built on Relationships. Refined by Craft.

Brought to You by Channel Jewelry
Built on Relationships. Refined by Craft.
Now there’s an easy way to try it. Retailers who create a new account at labgrownchannel.com receive a $50 credit toward their first purchase, applied automatically.
Why Retailers Work with Channel
- Factory-direct pricing. You buy from the people who make the jewelry.
- Lab-grown and natural diamond jewelry. One partner for both.
- Memo programs. Add product to your cases with less upfront risk.
- ODM and custom capabilities. Bring your own designs or build an exclusive line.
The Channel Standard
- Uncompromising quality. Every piece is held to a single standard: E-F color, VS+ clarity. Channel doesn't make exceptions, so your customers never have to either.
- Private label, always. Everything Channel makes is private label, so your brand stays front and center.
- Crafted in the U.S.A. The collection is manufactured in-house. Domestic & International production means tighter quality control and faster turnaround.
- Worldwide delivery. Most in-stock items ship overnight, and special orders are ready in 2-4 weeks. Channel delivers to partners across the USA and internationally.
- Flexible partnership. Zero minimums on any order. Channel works with partners of all sizes, with flexible MOQs and dedicated account support.
- IGI certification. IGI grading reports are available upon request, giving your clients the confidence they expect from a premium purchase.
What's in it for your cases
- 50 new ring designs every week. There's always something fresh to show clients.
- Basics in stock and ready to ship. Restock your best-sellers without the wait.
- No featherweight merchandise. Pieces have real weight and are made to last.
- 4-month holiday memo program. Stock up for the season with less upfront risk.
- Custom engagement rings and more. Create dream custom engagement rings and take on custom projects of any kind.
How to claim your $50 credit
- Visit labgrownchannel.com and sign up for a retailer account.
- Once your account is approved, browse the collection.
- Place your first order. Your $50 credit is applied automatically, with no code to enter.
Meet the team this October
- SELECT Show: Booth 203
- JIS: Booth 1154
- JA New York: Booth 1133
Get in touch
Follow along
With a variety of styles that lets retail partners deliver consistent, high-quality products to their clients, Channel Jewelry is here for all your jewelry needs.
Create your account and claim your $50 credit >
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