My Next Question Webinar

How to Ace the Branding Game

register
My Next Question Webinar

How to Ace the Branding GameRegister

TUESDAY, JUN 15, 2021 2:00 PM (EASTERN)

Sponsored by
Simon Mortimer, founder of ABD (Associates by Design), is an award-winning creative director who has worked with clients like the BBC, Fortune Magazine, Chelsea FC and Wimbledon. After years helming top multidisciplinary agencies in London and New York City, developing a unique understanding of brands and consumer needs, he ventured out on his own, offering clients a personalized and streamlined approach to creative work.   In conversation with Senior Editor, Fashion, Ashley Davis, Simon will offer a master class in branding, whether a company is just starting out, or a business is looking to refresh its image for a new generation of shoppers. Simon will cover branding dos and don’ts, and how to authentically stand out in today’s saturated marketplace. Don’t miss this must-watch session with a creative expert.
Webinar Guests
Simon Mortimer Founder, ABD
Simon Mortimer is a creative director who has worked with clients like the BBC and Wimbledon. In 2018 he founded ABD, Associates by Design.
Ashley Davis Senior Editor, Fashion, National Jeweler
Ashley has been with National Jeweler since 2016 and covers all things related to design, style and trends.

The Latest

Day’s Jewelers Salem New Hampshire store exterior
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth Store

The 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.

Americas Gold Chain Catalog Volume 3
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain Catalog

The new catalog features its most popular chains as well as new styles.

F.P. Journe FFC prototype
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8M

The filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Rolex Miami store
WatchesDec 10, 2025
There’s A New Rolex Boutique in Miami

The new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.

Stock image of consumers shopping in the winter
SurveysDec 10, 2025
Consumer Confidence Drops in November

Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.

National Association of Jewelry Appraisers logo
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference

“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Silas Smith and his Responsible Design Challenge Winning Pendant
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge Winner

Silas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.

Sothebys orangy pink The Desert Rose diamond
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu Dhabi

The sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.

National Jeweler columnist and Smart Age Solutions CEO Emmanuel Raheb
ColumnistsDec 09, 2025
Holiday Sales Happen in December, Most Decisions Don’t

Most customers who walk into your store this month have made up their minds. Your job is to validate their choice, Emmanuel Raheb writes.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Guzema Once Upon a Time Collection Campaign
TrendsDec 09, 2025
‘Once Upon a Time,’ Guzema Debuted Its Holiday Collection

The collection features characters and motifs from Ukrainian folklore, including an enchanted mirror and a magic egg.

Gemvision by Stuller MatrixGold 3.11
TechnologyDec 09, 2025
Gemvision Releases Updated MatrixGold

MatrixGold 3.11, the newest version of the jewelry design program, offers more flexibility, precision, and creative control.

Sign at the JA New York jewelry trade show
Events & AwardsDec 09, 2025
MJSA Showcase Pavilion Returning to JA New York

The pavilion will be part of the 2026 JA New York Spring show, scheduled for March 15 to 17.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

Juell Kadet, former executive vice president of Rogers & Hollands
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96

Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.

Lumia 2 smart earrings
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart Earrings

Billed as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.

Lionheart Wildflower Double Cocktail Ring
TrendsDec 08, 2025
Amanda’s Style File: Celebrating December’s Birthstones

Don’t let those with December birthdays feel blue. Help them celebrate their month with blue zircon, turquoise, and tanzanite.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: Introducing GIA Jewelry Services

Supplier Spotlight Sponsored by GIA

Robinson Pelham Tsar Star Earrings in Blaze
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ Earrings

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

Pantone 11-4201 Cloud Dancer
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … White

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

Stuller holiday 2025
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ Campaign

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

DEBEERS_DAY4_DSC_1023-01_1872x1052.jpg
Brought to you by
DESERT DIAMONDS: The Newest Trend in Natural Diamond Jewelry

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

Fabergé x 007 Octopussy egg and pendant
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg Pendant

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.

Exterior of renovated and expanded J.R. Dunn Jewelers
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store

The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

DD-Email-Image-1872x1052 (1).jpg
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural Diamonds

Sponsored by De Beers Group

BTYB10.25_Header.jpg
Brought to you by
Are Earrings an Overlooked Category? What Retailers Need to Know Now

As the holiday season quickly approaches, consider stocking one category that sometimes gets overlooked: earrings.

G-Shock DWN5600 Ring
WatchesDec 04, 2025
Casio Shrinks its G-Shock Watch

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

Accredited Gemologists Association logo
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker Lineup

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

 CBG logo
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

LIM-401 2024 National Jeweler Supplier Bulletin- iD100 Web and Eblast FINAL (2) (1).jpg
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Miley Cyrus and Maxx Morando Engagement Ring
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement Ring

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

ja_fall_2024_by_headshot_stories_6824.jpg
Brought to you by
JA New York Fall Is Right Around the Corner

The upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.

gia-edu main image.png
Brought to you by
A Brilliant Future Is Here

Online education from GIA experts.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy