Peter Smith shares what he learned about great leaders from reading the autobiography of a legendary Boss, Bruce Springsteen.
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A great deal of time is spent coaching the correct language for sales. But even more important, Peter Smith says, is what your body language is saying.
Peter Smith recounts two bad customer service experiences to get jewelers asking the question: Are my store’s policies customer-friendly?
Peter Smith discusses how retailers can go about really setting themselves apart from the pack.
When looking to hire or promote, jewelers need to be realistic about the fact that there will be ups and downs no matter what, Peter Smith writes.
Peter Smith shares snapshots of three jewelry stores that he says knock it out of the park when it comes to the retail experience.
Peter Smith discusses the possibilities that come with asking customers to talk about the person for whom they are buying.
Peter Smith breaks from hanging his stocking by the chimney with care to share tips on staffing, stocking and selling.
Peter Smith challenges jewelers to reimagine their retail operation as if they were starting from scratch.
National Jeweler columnist Peter Smith says when the leader of a business decides it’s time to make a change, everybody needs to be fully committed, or else.
Forecasting business growth without any sort of tangible plan on exactly how a company will reach those sales goals is baseless, Peter Smith says.
Peter Smith answers some of the most common questions he received from jewelers following the publication of his widely read two-part column, “What Will Become of Retail Jewelry Stores?”
While Peter Smith understands the tremendous demands on jewelers’ time today, he points out that it only takes a minute to be civil to traveling salespeople.
In the second part of a two-part column, Peter Smith shares 3 pieces of advice for jewelers along with a list of recommended reading.
Peter Smith doesn’t claim to have all the answers but knows where the conversation should start. This is part one of a two-part column.