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From Vicenzaoro Dubai: Yoko London

OtherMay 10, 2016

From Vicenzaoro Dubai: Yoko London

Yoko London unveiled a number of new jewels at the show, including on-trend items like ear jackets and multi-finger rings and pieces where its pearls are set with black or rose gold.


Yoko London’s new 18-karat rose gold cuff featuring Tahitian pearls and diamonds ($14,000)
Dubai--Though Yoko London already was making it a point to give the pearl an updated look, at Vicenzaoro Dubai the brand showcased new pieces that are leveraging some of the industry’s hottest trends.

New contemporary jewelry included multi-finger rings, ear cuffs and ear jackets as well as ear threaders, which are one continuous chain that is threaded through the ear and hangs both in front of and behind the lobe.

The brand also is mixing new metal looks with its classic pearls, with a focus on both the new “Blue Rose” collection, pairing grey/blue Tahitian pearls and 18-karat rose gold, or black gold combined with South Sea and Tahitian pearls to offer a dramatic and edgy look.

CEO Michael Hakimian said that they had received positive feedback on their newest pieces at the Dubai show, which went well for the brand, but that Yoko London is really taking off in the United States.

Yoko London will be exhibiting at the Couture show in Las Vegas next month.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

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