Events & AwardsOct 17, 2025
An Edit of Italian Jewels Is Coming to NYCThe new showcase dedicated to Italian jewelry design is set for Oct. 29-30.
TrendsFeb 02, 2021
Amanda’s Style File: Celebrate with Amethyst
Amethyst, the birthstone for February, is regal, bright, and bold.
Happy Birthday, February babies.
Birthstone jewelry is always the perfect way to celebrate birthdays. Amethyst, the birthstone for February, is regal, bright, and bold.
Its name comes from a Greek word that led many to believe that amethyst could avoid drunkenness. In this crazy and unpredictable time, avoiding drunkenness might just be amethyst’s only downfall.
Amethyst is a “more for your money” gem; the price-per-carat is lower than many other gemstones, but it has a big look for the money.
There are so many amethyst pieces to drool over and celebrate with right now that getting down to 20 selections was a challenge.
Grab a beverage and test the power of these beauties.
Ananya c-clip Nazar earrings set with amethyst and diamonds ($11,929)
Anthony Lent 18-karat gold and amethyst skull drop earrings ($1,430)
Artistry, Ltd. “Sunburst Collection” 14-karat rose gold ring with a marquise amethyst and diamond halo ($890)
Brent Neale amethyst shell mini carved stone pendant with blue chalcedony in 18-karat yellow gold ($4,650)
David Webb flower brooch with amethyst, brilliant diamonds, and baguette-cut diamonds set in 18-karat gold and platinum ($48,000)
Deborah Pagani 18-karat yellow gold “Bespoke Honey” ring with amethyst center (price available upon request)
Dima Jewellery amethyst and diamond ring in 18-karat gold ($2,150)
EF Collection 14-karat yellow gold, amethyst, and diamond necklace ($660)
Effy Jewelry 14-karat rose gold earrings with amethyst, diamond, and iolite ($1,295)
Emily P. Wheeler turquoise “Chubby” ring with amethyst and white diamonds set in 18-karat yellow gold ($6,800)
Fernando Jorge amethyst, citrine, and rose quartz “Gleam Ring” set in 18-karat yellow gold ($9,900)
Harwell Godfrey 18-karat yellow gold “Evil Eye” ring with amethyst and mother-of-pearl ($3,300)
Jenna Blake amethyst and diamond “Mocha Shell” pendant set in 18-karat yellow gold (price available upon request)
Jennifer Demoro 14-karat gold and amethyst “Horizon” bar studs ($700)
Kavant & Sharart “GeoArt Duo TT” brushed ear jacket earrings with amethyst set in 18-karat yellow gold ($2,860)
Lydia Courteille “Vendanges Tardives” 18-karat gold brooch with amethyst, tsavorite, and brown diamonds (price available upon request)
Rush Jewelry Design “Maman” amethyst pendant in 22-karat gold with bronze ($4,750)
Stuller 14-karat yellow gold “Sagittarius Zodiac Constellation” necklace with amethyst and diamonds ($870)
Walters Faith 18-karat rose gold and amethyst pendant ($1,950)
Yoki amethyst, yellow sapphire, and diamond “Vision” brooch-pendant set in 18-karat yellow gold ($16,500)
More on Trends
The Latest
IndependentsOct 17, 2025
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer will celebrate a milestone only a small percentage of family-owned businesses survive to see.
IndependentsOct 16, 2025
Retailer Hall of Fame 2025: Jeffrey Zimmer Jeffrey Zimmer's decades of leadership at Reeds Jewelers are defined by integrity, a love of sourcing gemstones, and a heart for community.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
AuctionsOct 16, 2025
Sotheby’s Introduces Custom Jewelry ServiceThe new high jewelry design and production process takes 30 days or less from concept to completion, the auction house said.
Weekly QuizOct 16, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsOct 16, 2025
Oscar Heyman’s Holiday Catalog Is Out, and It’s SpectacularThe holiday catalog for 2025 features never-before-seen images of more than 100 one-of-a-kind masterpieces.
CollectionsOct 16, 2025
Foundrae Adds To ‘United in Love’ CollectionThe brand has released a second installment of its collection of traditional and non-traditional commitment heirlooms.
Brought to you by
JA New York Fall Is Right Around the CornerThe upcoming show provides savvy retailers with the opportunity to stock their cases with best sellers in advance of the holiday season.
IndependentsOct 15, 2025
Retailer Hall of Fame 2025: Kathy CoreyCorey rescued New England chain Day’s Jewelers, preserving its legacy with strong people skills, pragmatism, and a “get-it-done” attitude.
CrimeOct 15, 2025
Men Receive Lengthy Prison Sentences for 2023 Murder of Colorado JewelerCharles Robinson Shay was sentenced to life in prison plus 120 years while his accomplice, Michael James McCormack, got 75 years.
Events & AwardsOct 15, 2025
‘Douriean Fletcher: Jewelry of the Afrofuture’ Opens at MADThe Museum of Arts and Design's new exhibition features 75 pieces by the designer, best known for her work in the “Black Panther” films.
Events & AwardsOct 15, 2025
JCK, Luxury to Debut New Watch Section in Vegas Next YearTimepieces at Luxury will take place at The Venetian and, like Luxury, will be invitation-only for the first two days.
AuctionsOct 15, 2025
Christie's Announces New Jewelry Department LeadershipThe auction house named a new global head of jewelry, as well as a new head of the jewelry department for the Americas.
IndependentsOct 14, 2025
Retailer Hall of Fame 2025: Tom DixonAs chairman of Schwanke-Kasten Jewelers, Tom Dixon has been tasked with honoring the past and shaping the future of the family-run store.
Events & AwardsOct 14, 2025
Here Are the Winners of the BIJC, JA ‘Emerging Jewelers’ Grant Katty Villapando Lyte and Mica Rencher received a $10,000 grant for their business, Shimmer Culture LLC.
IndependentsOct 14, 2025
Day’s Jewelers Crafts Custom Jewelry for No.1 NBA Draft Pick Cooper FlaggThe parents of the Dallas Mavericks rookie bought their engagement ring at a Day’s store in Bangor, Maine, in 1997.
SourcingOct 14, 2025
Pragnell Debuts Kitulo Garnet Jewelry The UK-based brand sourced the gemstones, which are fully traceable, from an artisanal mining community in Tanzania.
CollectionsOct 10, 2025
Count Down to the Holidays With Astrid & Miyu’s Advent CalendarsThe trio of Advent calendars include a version with 18-karat gold and lab-grown diamond jewelry in a red lacquer jewelry box.
CollectionsOct 10, 2025
Piece of the Week: Marla Aaron’s ‘Nymphenburg Lock’Created in collaboration with Nymphenburg Porcelain, the lock is part of a four-piece collection that took two years to bring to fruition.
MajorsOct 10, 2025
Frederick Goldman Names New VP of SalesJewelry industry veteran Alisa Bunger has taken on the role.
SourcingOct 09, 2025
Feriel Zerouki Is Leaving De Beers The company and industry leader’s two-decade tenure with De Beers will come to a close at the end of the month.
AuctionsOct 09, 2025
This Fabergé Egg Could Crack $27M At Auction“The Winter Egg” set the world auction record for a Fabergé piece twice at previous Christie’s sales.
MajorsOct 09, 2025
Sy Kessler Buying Watch Batteries as Silver Hits Record High The company will pay 1.5x silver’s current spot price for each pound of silver oxide batteries submitted.
CollectionsOct 09, 2025
Katkim Launches First Men’s CollectionThe line includes a “Shadow” series crafted exclusively for the new men’s offering and reimagined styles from the brand’s core collections.
SourcingOct 09, 2025
Gemfields’ Mini Mixed-Quality Ruby Auction Garners $11MThe rough on offer was recovered from a newer area at the Montepuez mine.
SourcingOct 08, 2025
In ‘Storied Diamond,’ Jared Jewelers Is Emphasizing the Journey The retailer’s new collection of engagement rings and fashion jewelry is set with natural diamonds that are traceable via blockchain.
CollectionsOct 08, 2025
Emily P. Wheeler Shifts Into Neutral for Latest ‘Ombré’ CollectionThe champagne colorway in her newest “Ombré” collection combines white and trendy brown diamonds, a departure from her usual vibrant hues.
