It is located in Marin County, California.
Vram’s Professional and Personal Renaissance
After decades behind the scenes, designer Vram Minassian launched his namesake line two years ago. Now, he’s headed to Couture.
Los Angeles--Vram Minassian spent 30 years behind the scenes as a private-label jewelry designer and manufacturer before launching his namesake collection, and the move was precipitated by an even greater change in his personal life.
The year prior to launching Vram, he became a father to a daughter, Elsa.
“She was my first child and, as many people know, with a newborn in the house your whole routine and perspective changes,” Minassian explained. “I was experiencing that for the first time at 51 years of age and it proved to be an incredible catalyst for my creativity. Even though I was exhausted I would find myself dreaming up new designs and sketching them in the middle of the night.”
His first collection came out in the summer of 2016. This year, he launched Continuum 3, his third collection.
“My designs might be equally impactful carved into wood or scaled 10 feet tall in stainless steel.” – Vram MinassianMinassian is a designer who considers form before materials.
“I’ve been collecting sculpture for my whole adult life. My main area of interest is 20th century modernism. When I moved to my current studio I populated it with my collection so the influence is literally omnipresent,” he said. “My designs might be equally impactful carved into wood or scaled 10 feet tall in stainless steel.”
“This collection has an intentionally prehistoric sensibility,” he said. “I deliberately kept the gold more textural and the shapes more asymmetrical. A lot of people are saying it reminds them of bones. I don’t particularly think of bones, but if they see bones, then in some sense that’s what it becomes, at least for them. Maybe it is something else for you. My question is—knowing it came from a million places that none of us can know for sure, does it speak to you and can wearing it help you express something about yourself?”
While materials may not be the first step in Minassian’s design process, they are, nonetheless, treated with the artist’s same meticulousness.
He works with his own alloy of 18-karat yellow gold and mixes in pieces in white gold, silver and rhodium plating. His third collection features rubies, emeralds, sapphires, zircons, tourmalines, agate and black and white diamonds, plus carved lotus prayer beads.
He will be bringing his decidedly unique voice to Couture for the first time this year.
Vram’s Continuum 3 collection starts at $1,340 and caps off at $60,000.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.