Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
Amanda’s Style File: Fun and Fictional Animal Kingdom
Why let Starbucks have all the social media fun with the Unicorn Frappuccino? Here are 11 pieces of animal jewelry perfect for sharing.

The Unicorn Frappuccino sent people flooding into Starbucks simply to share pictures of the drink on Instagram (until it didn’t anymore).
Animal videos rule YouTube.
Animals--fun, fictional and even extinct--have the ability to lighten the mood and uplift the spirits of so many people; perhaps that’s why animal-themed jewelry is trending.
It’s fun, kitschy and an instant conversation starter.
The 11 pieces featured in this edition of Amanda’s Style File showcase the incredible variation of styles, from a unicorn cameo to a gold and diamond unicorn horn and frog earrings to rose gold monkey.
Serious and traditional jewelry-seekers need not apply for this trend.
The Latest

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.


The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

Morris’ most cherished role was being a mother and grandmother, her family said.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.






















