Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Gemstone Spotlight: Bochic
Bochic is introducing its new Core collection and additions to its one-of-a-kind line for fall 2014, both of which will feature gemstone-laden pieces.
Bochic is introducing its new Core collection and additions to its one-of-a-kind line for fall 2014, both of which will feature gemstone-laden pieces.
Creative director and designer David Joseph and co-designer Miriam Salat established the Bochic brand in 2004, drawing inspiration from travels abroad to create jewelry reflective of cultural influences from around the world.
The brand achieves its distinctive look by combining gemstones with diamond accents and a “vintage feel.” Bochic features rare stones in its jewelry, including Serbian mammoth, English jet, Chinese jade, tanzanite and North American turquoise, as well as diamonds, rubies, lapis, opaque amazonite, orange sapphire and onyx.
The Bochic customer is defined as someone who is “the embodiment of independent spirit, confidence, style, adventure and zest for life.”
Click through this slideshow to see new pieces from both collections.
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