The brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
De Beers Revenue Down 25% in 8th Sales Cycle
The $370 million reported is the smallest since the company began releasing the data on a cycle-by-cycle basis in early 2016.

Gaborone, Botswana--Fewer rough diamonds on offer in its eighth sales cycle of the year resulted in lower revenues for De Beers.
The company reported that its sightholder and auction sales totaled $370 million in the eighth cycle, a 25 percent decrease from the $494 million reported in the same period last year.
It’s also the smallest since the company began releasing the data on a cycle-by-cycle basis in early 2016.
CEO Bruce Cleaver said the company offered fewer rough diamonds during the cycle, reflecting how the sight sale coincided this year with the closure of the polishing factories in India and Israel for the observance of religious holidays.
He added that the results for the cycle were “in line with expectations, at what is a seasonally slower time for rough diamond demand.”
The company also revised its figure for the seventh sales cycle upward, from $505 million to $507 million.
Here’s a look a De Beers’s rough diamond sales so far this year.
The Latest

Goldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.

Longtime LVMH executive Michael Burke has stepped into the role.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.


Vickie Rokkos has joined the jewelry company as its new national sales director of North America.

Turbulence will be the new baseline for luxury as it faces its biggest potential setbacks in 15 years, a recent report said.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The jewelry company is one of several contributing to relief efforts in the region after the recent floods.

Sponsored by Rio Grande Jewelry Supply

The “For the Love of Fruits” collection features five fruit pendants, each holding a different meaning.

Diamonds and crimes (some involving diamonds) top the list of National Jeweler’s most popular stories halfway through the year.

The “Les Pétales” collection imagines roses caught mid-bloom as a tribute to nature’s beauty.

Luxury brands charge thousands for their shoes and handbags. Jewelers pricing diamond products should take note, Peter Smith writes.

Rotenberg was an active member of the American Gem Society and an accomplished appraiser who also worked with therapy dogs at a hospital.

It follows New York-based brand Shahla Karimi Jewelry’s all-women team in “Say Yes to the Dress” meets “The Office”-style episodes.

In its inaugural year, the SMO Foundation will focus on supporting two organizations in West Africa and one in South America.

The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.

Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.