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A new ad campaign launches for De Beers’ stores
Romanian model Andreea Diaconu is the face of De Beers Diamond Jewellers’ new advertising campaign, which will launch next month alongside the brand’s Aria collection.
New York--Romanian model Andreea Diaconu is the face of De Beers Diamond Jewellers’ new advertising campaign, which will launch next month alongside the brand’s Aria collection.
Photographing the campaign was Mary McCartney, daughter of The Beatles’ Sir Paul McCartney.
She first partnered with De Beers earlier this summer for the brand’s “Moments in Light” campaign, which focused on the achievements of creative women around the world through a portrait series.
“(Diaconu and McCartney) are perfect choices to illustrate our unique style of femininity, effortless natural beauty.
It is an important step as we continue to build our brand and showcase ‘The Jeweller of Light’ in (an) elegant and contemporary way,” said De Beers Diamond Jewellers CEO Francois Delage.
De Beers Diamond Jewellers is the chain of retail stores De Beers operates in joint venture with LVMH Moët Hennessy Louis Vuitton. The company has five stores in North America--four in the United States and one in Canada--18 in Asia, nine in Europe and three in the Middle East.
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