Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry CollectionLab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale
The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
The “Stephanie Gottlieb x Sofer Jewelry” collection marks Stephanie Gottlieb’s entrance into the wholesale market and is Sofer Jewelry’s first branded fashion lab-grown diamond collection. It uses 14-karat gold and lab-grown diamonds.
New York—Stephanie Gottlieb is bringing her namesake fine jewelry brand to wholesale for the first time.
Gottlieb founded her brand, Stephanie Gottlieb Fine Jewelry, 13 years ago, primarily using a direct-to-consumer model and focusing on natural diamonds over lab grown.
After launching her first two lab-grown diamond capsule collections in July, the brand announced Monday that she is partnering with Sofer Jewelry, a division of Beny Sofer Inc., on an 85-piece collection of lab-grown diamond jewelry for wholesale.
Sofer Jewelry is the exclusive distributor for the “Stephanie Gottlieb x Sofer Jewelry” collection.
The brand said the partnership marks a new chapter for Gottlieb as her brand expands beyond direct-to-consumer, giving independent jewelers in the United States and internationally access to a collection created specifically for the wholesale market.
Gottlieb chose Sofer Jewelry for the partnership because it is where she began her career in jewelry.
“Starting my career at Sofer makes this incredibly personal,” she said.
“It’s where I learned so much of what I know about diamonds and the jewelry business. To come back 13 years into building my own brand with a completely different perspective, and create something together for this next chapter, feels very full circle.”
The collection’s offerings range from everyday diamond essentials to statement pieces, all using design elements Gottlieb is known for: bold scale, unexpected combinations, and a willingness to break traditional jewelry rules.
“I’ve spent the last 13 years building a very specific point of view around how women buy, wear, and style fine jewelry, and I love the idea of bringing that perspective to a completely new audience through independent jewelers,” Gottlieb said.
“Wholesale gives us an opportunity to meet customers where they already shop and to introduce the world of SG in a way we haven’t before.”
When entering the lab-grown diamond category earlier this year, Gottlieb said she viewed it is an opportunity to push scale, experiment with design, and create expressive diamond jewelry meant to be worn often, while natural diamonds have an important place particularly for bridal, milestones, and pieces consumers want to keep forever.
“Lab grown gives me permission to play differently. We can go bigger, experiment with shapes and combinations, and create pieces that are really about fashion, self-expression, and having fun with diamonds,” Gottlieb said.
Related stories will be right here …
Gottlieb founded her brand, Stephanie Gottlieb Fine Jewelry, 13 years ago, primarily using a direct-to-consumer model and focusing on natural diamonds over lab grown.
After launching her first two lab-grown diamond capsule collections in July, the brand announced Monday that she is partnering with Sofer Jewelry, a division of Beny Sofer Inc., on an 85-piece collection of lab-grown diamond jewelry for wholesale.
Sofer Jewelry is the exclusive distributor for the “Stephanie Gottlieb x Sofer Jewelry” collection.
The brand said the partnership marks a new chapter for Gottlieb as her brand expands beyond direct-to-consumer, giving independent jewelers in the United States and internationally access to a collection created specifically for the wholesale market.
Gottlieb chose Sofer Jewelry for the partnership because it is where she began her career in jewelry.
“Starting my career at Sofer makes this incredibly personal,” she said.
“It’s where I learned so much of what I know about diamonds and the jewelry business. To come back 13 years into building my own brand with a completely different perspective, and create something together for this next chapter, feels very full circle.”
The collection’s offerings range from everyday diamond essentials to statement pieces, all using design elements Gottlieb is known for: bold scale, unexpected combinations, and a willingness to break traditional jewelry rules.
“I’ve spent the last 13 years building a very specific point of view around how women buy, wear, and style fine jewelry, and I love the idea of bringing that perspective to a completely new audience through independent jewelers,” Gottlieb said.
“Wholesale gives us an opportunity to meet customers where they already shop and to introduce the world of SG in a way we haven’t before.”
When entering the lab-grown diamond category earlier this year, Gottlieb said she viewed it is an opportunity to push scale, experiment with design, and create expressive diamond jewelry meant to be worn often, while natural diamonds have an important place particularly for bridal, milestones, and pieces consumers want to keep forever.
“Lab grown gives me permission to play differently. We can go bigger, experiment with shapes and combinations, and create pieces that are really about fashion, self-expression, and having fun with diamonds,” Gottlieb said.
The Stephanie Gottlieb x Sofer Jewelry collection is divided into three signature sub-collections: “Undecided Prong,” “Fancy Bezel,” and “Perfectly Imperfect.”
An “Undecided Prong” spiral ring with oval and pear lab-grown diamonds totaling 8.44 carats in 14-karat yellow gold ($8,750)
In Undecided Prong, each design pairs two complementary shapes, like round and heart, in claw-prong settings to create an unexpected twist on classic diamond silhouettes.
Styles in this sub-collection include tennis necklaces and bracelets, single studs, a hinge bangle, and a statement ring.
A pair of “Fancy Bezel” huggie earrings in 14-karat yellow gold featuring emerald and round lab-grown diamonds totaling 3.66 carats ($4,000)
Fancy Bezel centers fancy-shaped lab-grown diamonds—emeralds, pears, and hearts—alongside ovals and rounds framed in bezel settings.
These designs are seen in flex bangles, charms, huggie charms, and single studs.
A “Perfectly Imperfect” tennis bracelet with 15.26 carats of round lab-grown diamonds bezel-set in 14-karat yellow gold ($13,750)
Perfectly Imperfect features asymmetric designs that pair round and heart-shaped lab-grown diamonds in unexpected combinations that find harmony through contrast.
It encourages wearers to follow their own style rather than traditional jewelry rules, said the brand.
This sub-collection includes bezel-set tennis necklaces and bracelets, studs, drop earrings, bypass rings, and ear climbers.
The Stephanie Gottlieb x Sofer Jewelry collection is crafted in 14-karat yellow and white gold with lab-grown diamonds ranging from 0.25 carats to pieces that are more than 40 carats total weight.
Retail prices range from $790 to more than $30,000.
Stephanie Gottlieb x Sofer Jewelry is available now exclusively to retailers through Sofer Jewelry.
More styles are slated to debut throughout 2027.
This collection is Sofer Jewelry’s first branded fashion lab-grown diamond collection.
“Watching Stephanie build her brand over the years has been incredible, and partnering on this launch was a true meeting of minds,” said Amit Sofer, president of Sofer Jewelry.
“Sourcing consistent, top-tier graded diamonds takes strong wholesale relationships, and we were glad to put ours to work for this collection. It gives our retail partners something new and exclusive to offer their customers this holiday season and beyond.”
To request look books and line sheets, schedule a buying appointment, or place an order, contact Leigh Thomas at leigh.thomas@benysofer.com or 212-575-0213, or visit Sofer Jewelry’s website.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
