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EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling Experience
Sponsored by Overnight Mountings
Customization can be one of the strongest ways for independent jewelers to differentiate their bridal business, but the traditional custom design process can sometimes feel abstract to customers. Overnight Mountings’ Bridal Builder was created to make the experience more visual, interactive and easier to sell. Using interchangeable magnetic shanks and center settings, customers can physically experiment with different engagement ring looks right at the counter. Within a compact one-foot display, retailers can demonstrate approximately 6,000 engagement ring possibilities, turning the design process into something shoppers can see, touch and participate in.
Rather than asking a customer to imagine how two elements might look together, the jeweler can show them. Shoppers can mix and match styles until they find a combination that feels right, helping create a more personal connection to the finished ring and giving the retailer another way to guide the conversation. Once a design is selected, the jeweler can capture the corresponding SKU and place their order directly with Overnight Mountings’ The completed ring is then cast, set and finished in New York, with production available in seven business days.
The Bridal Builder also allows retailers to present a much broader range of custom bridal possibilities without filling the showcase with finished engagement rings. Available in different display configurations, the system can grow along with a store’s bridal business.
It is part of Overnight Mountings’ larger approach to supporting independent jewelers as the team behind your team…providing the tools, manufacturing capabilities and support retailers need to serve their customers with greater flexibility and confidence. For stores looking to make custom bridal more tangible, interactive and approachable, the Bridal Builder transforms customization from something customers have to imagine into an experience they can actively help create.
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