Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award
Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

The organization honored Patton at its annual convention dinner, held Aug. 29 in New Orleans.
Jewelers of Louisiana Executive Director Caroline Bleakley presented the award, which recognizes Patton’s professionalism, community involvement, exemplary customer service and excellence within Louisiana’s jewelry industry.
“Kevin Patton has made a lasting and positive impact on the jewelry industry in Louisiana and represents our trade at the highest level,” Bleakley said.
“His professionalism, community involvement, exemplary customer service and dedication to our industry make him truly deserving of this honor.”
The Baton Rouge, Louisiana, family business is known for its emphasis on personal relationships and customer service, the organization said.
It prioritizes the “Pampered by Pattons Promise,” which focuses on making customers feel comfortable, valued and cared for beyond a single purchase.
“Our goal has always been to make our customers feel comfortable and coming back for generations,” Patton said.
“We prefer to make a friend and client, rather than making a one-time sale. We prefer to satisfy needs, rather than push products.”
Patton’s wife Susan, their three children, and 14 members of the Pattons Fine Jewelry team, joined by several spouses, attended the dinner where Patton received his award.
Almost a decade ago, his mother, Sandra T. Patton, received the inaugural Jewelers of Louisiana Lifetime Achievement Award.
“To receive the same honor presented to my mother in 2017 is especially meaningful,” Patton said.
“Whatever I’ve accomplished reflects the example set by my parents, the support of my wife and family, and the dedication of the great people who have served our clients alongside us.”
Patton, who started working at 15, has more than five decades in the jewelry industry.
Growing up, he worked alongside grandfather, O’Dell or “Pop,” and father, Kenneth Patton.
He progressed from sweeping floors to salesman, assistant manager, manager, vice president and ultimately president of the business.
Founded by O’Dell and Opal Patton in 1944, Pattons began as a clock and watch repair shop in downtown Alexandria, Louisiana.
Their son Kenneth and his wife Sandra expanded the company into fine jewelry and eventually operated five Pattons Keepsake Diamond Centers across southern Louisiana.
They later consolidated those locations into the company’s present stores in Alexandria and Baton Rouge.
Patton and his brother Kent took over the company following their father’s death in 2008.
Patton currently works from Baton Rouge while leading both locations.
Since he took over as president, corporate revenues have increased more than two-fold in the last few years.
He served as a member, joined the board of directors and was the organization’s president from 2002 to 2003. He remains involved as a member of its past presidents committee.
Patton is also active in his community.
He has served with the Rotary Club of Baton Rouge, Mary Bird Perkins Cancer Center, the Men’s Club of Most Blessed Sacrament Catholic Church, and other community organizations.
He has also served as king of Krewe Mystique. Krewes are private organizations that plan, fund, and stage parades and other celebrations in New Orleans during Mardi Gras season.
The Latest

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.


The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Built on Relationships. Refined by Craft.

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

The number of participants at the fall show was up 12 percent.

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

The family-owned jeweler has three locations across Missouri and Iowa.

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

The collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.

The miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.

The guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.

The Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.

Jacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
























