Amanda’s Style File: Beautiful Blooms
These jewels are inspired by the floral-filled press tour for “It Ends With Us,” which hits theaters Aug. 9.
![These turquoise and chalcedony flower earrings from Guita M are one of 20 jewels in this Amanda’s Style File, which celebrates the timeless elegance of floral jewelry. Guita M earrings](https://uploads.nationaljeweler.com/uploads/5a3f5323e2aad08de18cc5b68af01e80.jpg)
Despite that timeless appeal, spring and summer are standouts for this style.
Even during a typical year, it would be natural to have flowers featured as a standout style for the month of August.
However, this is not an ordinary August, as there is Hollywood magic behind what is sure to bring flower mania.
“It Ends With Us,” a film adapted from the bestselling novel by Colleen Hoover, is hitting the big screen this weekend.
While the movie isn’t really about flowers, they are still front and center in the film. The story's main character, Lily Bloom, played by the lovely Blake Lively, dreams of opening her own flower shop.
This Style File celebrates our favorite kind of flowers – the jewel kind.
The Latest
![Jeff High, 60, died from complications related to liver cancer on Thursday, Sept. 5. High was the founder of Gemvision and, later, the vice president of Dianna Rae Jewelry in Lafayette, Louisiana. Jeffrey Lynn High](https://uploads.nationaljeweler.com/uploads/1cdb3888521386bed245cf5acecb8375.jpg)
The Gemvision founder is remembered as a passionate mentor with a deep love for God.
![Inspired by the time of day just before the sun sets, the “Golden Hour” collection centers around rose-tinted and cool lilac hues with pink tourmalines, garnets, champaign citrines, and violet spinels. Foundrae Golden Hour Campaign](https://uploads.nationaljeweler.com/uploads/0b63e119272170e285bd0ff948be092e.jpg)
The “Golden Hour” collection was designed to “inspire and encourage reflection,” said the brand.
![Movado has named five new brand ambassadors, including (from left) Ludacris, Christian McCaffrey, Jessica Alba, Tyrese Haliburton, and Julianne Moore. Movado When I Move You Move campaign](https://uploads.nationaljeweler.com/uploads/f52d492a96792c6966b139713ebf7c7d.jpg)
Movado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
![How to Increase Instagram Followers Naturally in 2024 2.0 (1).jpg](https://uploads.nationaljeweler.com/uploads/ce0b2d506437b6b5b6e9ea7de9150001.jpg)
Growing your Instagram following organically is more important than ever in today's technological environment.
![Bonhams will host “The Legacy of a Stateswoman: The Personal Collection of Senator Dianne Feinstein” on Oct. 8 in Los Angeles. US Senator Dianne Feinstein](https://uploads.nationaljeweler.com/uploads/b1e629a10c7f525a9aeae5208740e0ca.jpg)
Bonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
![](https://uploads.nationaljeweler.com/uploads/99a46b30cc354962ac2e29ecd113587a.jpg)
![Each of the 16 new pieces in the “Vela” collection were inspired by the form of a feather, utilizing gentle curves and swooping lines in its silhouettes. Hearts On Fire Love, Unleashed Campaign](https://uploads.nationaljeweler.com/uploads/925cfd9cc0b86ae344d9ee7cd9d13d80.jpg)
The “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
![Fuli Gemstones’ new “Beidou Cut” is a heptagon with 85 facets. Fuli gemstones beidou cut](https://uploads.nationaljeweler.com/uploads/ae506aa1c57799a7a8a34279d7f1ebce.jpg)
The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
![Supplier Spotlight -Recorded-Webinar.png](https://uploads.nationaljeweler.com/uploads/00d2546ac557992f0d02a3f1336eb094.png)
Supplier Spotlight Sponsored by GIA.
![The “Fabergé x Beetlejuice Beetlejuice” collection features 22 jewels inspired by the new film. Fabergé Beetlejuice Beetlejuice jewelry collection](https://uploads.nationaljeweler.com/uploads/78361e751f2e3238b13e547c8e85c65d.jpg)
It’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
![A set of Movado Connect 2.0 watches. The company reported declining sales in its recent second quarter results. Movado Connect 2.0 watches](https://uploads.nationaljeweler.com/uploads/5d1cc61baba5bd86849eb79a0df1fd7c.jpg)
CEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
![Lizzie Mandler’s Liquid Gold Hoops](https://uploads.nationaljeweler.com/uploads/746314458eb97f28efb151c2315cddd7.jpg)
Inspired by a 19th century sculpture, Mandler transformed gold into liquid for these earrings.
![On the right, Hadid models for her first campaign as Chopard’s brand ambassador, while, on the left, she appears in the jeweler’s “Sculpted by Light” campaign. Bella Hadid in Chopard Campaigns](https://uploads.nationaljeweler.com/uploads/b4287ac9cd48a80ee5996d4de691c321.jpg)
The model and entrepreneur stars in two new Chopard campaigns.
![The Nordstrom Men’s Store in New York City. The Seattle-based retailer may soon go private following a $3.8 billion offer from members of the founding family and Mexican retail company El Puerto de Liverpool. Nordstrom men’s store New York City](https://uploads.nationaljeweler.com/uploads/c548f9e1b2a81417eb754cc739799d30.jpg)
Members of the founding family partnered with Mexican retail company El Puerto de Liverpool to possibly take Nordstrom private.
![To celebrate the 50th anniversary of Elsa Peretti’s arrival at Tiffany & Co., the jeweler will feature her Bone Cuff in its ongoing campaign celebrating its most notable collections. Tiffany & Co. Elsa Peretti Bone cuff](https://uploads.nationaljeweler.com/uploads/b420ed7352655cdc4b8e1acdeaceb87a.jpg)
The iconic design has joined a lineup of notable pieces featured in the jeweler’s “With Love, Since 1837” campaign.
![Ralph Simons, a veteran luxury executive whose resume includes stints at Frederique Constant, Chopard North America, and Tane Mexico 1942, has been named CEO of jewelry brand Cadar. New Cadar CEO Ralph Simons](https://uploads.nationaljeweler.com/uploads/701ba9af82dedc21b73702ac33d75523.jpg)
Ralph Simons is now CEO of the jewelry brand started by fashion designer Michal Kadar and her husband, Avraham Kadar, in 2015.
![Duvall O’Steen, left, and Jen Cullen Williams are independent communications strategists and senior consultants for the Luxury Brand Group. They can be reached at DuvallOsteenNYC@gmail.com or Jen@JenCullenWilliams.com. National Jeweler columnists Duvall O’Steen and Jen Cullen Williams](https://uploads.nationaljeweler.com/uploads/f7ee249ac6084ae5aecc52b78bb4718f.jpg)
Jen Cullen Williams and Duvall O’Steen say it’s all about giving your social media feeds a human touch.
![Bloomingdale’s new “From Italy, With Love” campaign highlights Italian brands in jewelry, fashion, home, and more. It includes exclusive products and the introduction of more than 30 new Italian brands. Bloomingdale’s From Italy, With Love campaign](https://uploads.nationaljeweler.com/uploads/4721140018357aa15f6c853c69c3aef2.jpg)
“From Italy, With Love” will showcase Roberto Coin, Marco Bicego, and other Italian brands.
![Zales teamed up with sporting goods brand Prince on a tennis-inspired capsule collection in time for the U.S. Open. Zales tennis necklace over Prince tennis racket](https://uploads.nationaljeweler.com/uploads/c5c7098b9ddeaf0e63349d0672c4c237.jpg)
The jewelry retailer will also have a diamond-set tennis racket on display at the tournament.
![Ylang 23’s new store in The Shops of Highland Park, an upscale shopping center in Dallas, features a fresh color palette and brand direction led by Alysa Teichman, co-owner of Ylang 23 and owner of its sister company, Wildlike. (Photo credit: Aiden Novalis) Ylang 23 Flagship](https://uploads.nationaljeweler.com/uploads/c03ca9bb25737b512c5bf5a830a58b3e.jpg)
The retailer has moved into a 3,200-square-foot space at The Shops of Highland Park.
![This rainbow sapphire tennis bracelet by Suzanne Kalan ($16,000) is one of 20 pieces in this Amanda’s Style File celebrating the September birthstone. Suzanne Kalan](https://uploads.nationaljeweler.com/uploads/ff66d3814adcd6425ba3f6e663156075.jpg)
The month’s birthstone is vibrant in every color.
![Swiss watchmaker Breitling is commemorating a milestone anniversary with the release of (from left) the Premier B19 Datora 42 140th Anniversary, the Navitimer B19 Chronograph 43 Perpetual Calendar 140th Anniversary, and the Super Chronomat B19 44 Perpetual Calendar 140th Anniversary. Breitling watches](https://uploads.nationaljeweler.com/uploads/9fbb8788ced16c6c9cff60eea51f3ace.jpg)
The special editions of the Premier, Navitimer, and Chronomat are equipped with a new perpetual calendar movement from the brand.
![K. Brunini Jewel’s Butterfly Ring](https://uploads.nationaljeweler.com/uploads/5ed707aef2a2b7a99417d2f15844f649.jpg)
Fly away with designer Katey Brunini’s butterfly ring, as its spring-loaded wings flutter above your fingers.
![Brilliant Earth’s showroom in Roosevelt Field mall in New York. The jewelry retailer has promoted Pamela Catlett to chief brand officer and Sharon Dziesietnik to chief operations officer. Brilliant Earth showroom Roosevelt Field mall](https://uploads.nationaljeweler.com/uploads/3e3176d4e721a73c59442cffd37b7942.jpg)
The jewelry retailer has a new chief brand officer and chief operations officer.
![Jewelers of America’s Multifaceted Learning Workshop is a one-day educational event featuring roundtable discussions on industry issues and expert-led sessions on topics like trends, artificial intelligence, and using social media to increase sales. JA Multifaceted Learning Workshop](https://uploads.nationaljeweler.com/uploads/7de06f346540e284dd87d3b7c8955de0.jpg)
Its next event will take place in D.C. on Sept. 17 and in New York City on Oct. 29.
![Lotus Gemology’s new book, “Broken Bangle: The Blunder-Besmirched History of Jade Nomenclature” is available now. Broken Bangle jade nomenclature book Lotus Gemology](https://uploads.nationaljeweler.com/uploads/5c518ff89158c1ebdbb69508d4a6251e.jpg)
“Broken Bangle: The Blunder-Besmirched History of Jade Nomenclature” is an in-depth look at the evolution of jade terminology.
![Ajoy Chawla, CEO of Titan Company Ltd.’s jewelry division, (left) and De Beers Brands CEO Sandrine Conseiller pose with diamonds at a joint press conference held Wednesday in Mumbai, India. De Beers and retailer Tanishq, which is owned by Titan, are teaming up in an effort to boost demand for natural diamonds in India. Titan Company Ltd. executive Ajoy Chawla and De Beers Group executive Sandrine Conseiller](https://uploads.nationaljeweler.com/uploads/fd30364ef0e70030bcb48b761c468cfc.jpg)
It is partnering with retailer Tanishq on educating salespeople, shaping the in-store experience, and a “360-degree” marketing campaign.
![The Conference Board’s consumer confidence index rose to 103.3 in August from an upwardly revised 101.9 in July. Woman shopping](https://uploads.nationaljeweler.com/uploads/c81493410771141d0031101194ab30ef.jpg)
Inflation remained a top concern among survey-takers who included write-in responses.