Natural and Lab-Grown Diamonds: What It’s Like to Sell Both

May 26, 2023

Natural and Lab-Grown Diamonds: What It’s Like to Sell Both

Watch retailers Jeffery Bolling and Bobby Bengivengo discuss employee training, customer education and the sticky subject of future value.

On the latest episode of “My Next Question,” two retailers sat down with National Jeweler Editor-in-Chief Michelle Graff and Jewelers of America President and CEO David Bonaparte to talk about selling diamonds.

The jewelers—Jeffery Bolling, owner of Jeffery B Jewelers in Denver, Colorado, and Bobby Bengivengo of Cellini Design Jewelers in Orange, Connecticut—have something in common: they are among the retailers today selling both natural and lab-grown diamonds to their customers.

They discussed staff education, consumer knowledge, sales trends and the sticky issue of discussing future lab-grown diamond value with customers.

The full episode is available for viewing above or on the National Jeweler YouTube channel.

My Next Question will return after Las Vegas jewelry market week.

On Tuesday, June 13 at 2 p.m. Eastern, all four National Jeweler editors will come together to discuss what they saw and heard at Couture, JCK, and the Las Vegas Antique Jewelry & Watch show.

Learn more and register to attend on the National Jeweler website.

 Related stories will be right here …

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