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IDD Names New President of Luxe Division
Jewelry industry veteran Kendra Bridelle has taken on the role, overseeing two new luxury brands.
IDD has appointed Kendra Bridelle president of the IDD Luxe division, where she will lead two new luxury brands, Skyset and Moze.
New York—Jewelry manufacturer IDD has appointed jewelry industry veteran Kendra Bridelle president of its IDD Luxe division, a newly created role in a new division.
Bridelle will be tasked with leading IDD’s two new luxury brands, Skyset and Moze.
Skyset offers lab-grown diamond fashion jewelry while Moze is a bespoke diamond engagement ring collection.
She will work to grow the brands, overseeing branding, marketing, merchandising, and partnership expansion, with a focus on brand positioning, revenue performance, operations, and customer satisfaction.
Prior to joining IDD, she was the vice president of sales for Judith Ripka, overseeing the sales and marketing strategy for the wholesale division.
Before that, she was vice president of wholesale for German watch and jewelry manufacturer Thomas Sabo, director of sales for Freida Rothman, and vice president of sales for Tache Jewelry.
She is also the founder and CEO of her own jewelry lines, Kendra Bridelle and LusciousS by Kendra Bridelle.
She is the international past president of the Women’s Jewelry Association and is on the organization’s board as the audit chair and committee member for the WJA 40th anniversary celebration.
She also has contributed to National Jeweler as a guest columnist.
She also has contributed to National Jeweler as a guest columnist.
“Kendra comes highly recommended as a leader and professional who breathes new life into existing or new brands,” said CEO Alok Mehta. “Her leadership and expertise are exactly what we need to complete our growing dream team.”
“The opportunity to join and lead the team to build two amazing luxury brands is something I could not pass up,” said Bridelle.
She expressed her excitement at the opportunity to work with Brad Campbell, IDD’s director of sales, to partner with retailers and bolster distribution channels.
“Skyset and Moze give us the ability to attract retailers for the rapidly expanding lab grown market as well as launch a unique approach to diamond engagement rings.”
IDD began as a loose diamond wholesaler, later evolving into a luxury jewelry manufacturing house.
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