FinancialsNov 14, 2025
Richemont’s Q2 Jewelry Sales Up 12%Plus, how tariffs and the rising price of gold are affecting its watch and jewelry brands.
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How to Create a Superior Diamond Buying Experience
Pandemic disruptions shed a light on the power technology has to transform the jewelry industry.
Brought To You By Rare & Forever Diamonds
By Chris Croteau of Rare & Forever Diamonds
Jewelers are fighting to stand out from their online competition and give customers what they want — a better way to buy a diamond.
Artificial Intelligence (A.I.) can help create a more rewarding experience for diamond shoppers at the retail counter by providing more accurate, consistent diamond grading. It enables customers to see exactly what they are buying and ensure that it aligns with what they want.
Today, as demand for diamonds soars and competition is fiercer than ever, jewelers are looking to advanced technology like A.I. to provide differentiation. Unlike traditional diamond grading that is based on human opinion and confusing for customers, machine grading with A.I. is accurate, consistent and unbiased. It helps buyers find what most accurately reflects their tastes and values.
“We wanted to create a new conversation at the counter and knew that it depended on having the right technology in place to come out stronger,” said Mike Archambault of Karlise Fine Jewelers in Burlington, Vermont.
“With Rare & Forever, we can modernize the shopping experience for our customers by providing more reliable, accurate grading while gaining the competitive advantage we need to be profitable.”
Rare & Forever diamonds, a brand of natural diamonds that are hand-selected for their quality and consistency, offers Karlise Fine Jewelers and other authorized jewelers a new and better way to sell diamonds. Rare & Forever diamonds are pre-screened for Brown, Green, or Milky (BGM) qualities that are difficult to identify when researching diamonds online. Unlike 99% of diamonds that are graded based on inconsistent, human opinions, Rare & Forever diamonds are graded with the most advanced, proprietary A.I. technology on Earth.
In addition, Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrade purchases. Purchases also come with the satisfaction of knowing Rare & Forever donates to Diamonds Do Good® and C.U.R.E so customers know their diamond is making a difference.
Find out how you can seize competitive advantage by joining the Rare & Forever Family of Retailers. Visit: https://become.rareandforever.com/learn-more or call 1-877-620-1333.
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