IndependentsJan 23, 2019
Marketing Minute: Find Your NicheBeing brave enough to focus on a specific one could lead to an easy and profitable business, Jim Ackerman writes.
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13 results for “Jim Ackerman”
IndependentsJan 08, 2019
Marketing Minute: Every Buyer Feels at RiskIt’s the jewelry salesperson’s job to put them at ease using a little SPIN, Jim Ackerman writes.
IndependentsDec 12, 2018
Marketing Minute: What’s This About Marketing Automation ... And when will jewelers jump on board? Columnist Jim Ackerman wants to know.
IndependentsApr 24, 2017
Marketing Minute: The Importance of Being EarlyJim Ackerman encourages jewelers to get to prospects very early in their buying journey, perhaps before they even realize that they want to buy jewelry.
IndependentsFeb 21, 2017
The Single Biggest Key to Email Marketing Success It’s the subject line and Jim Ackerman has some tips for writing a good one.
IndependentsJan 09, 2017
Marketing Minute: Stop Leaving Money on the TableIn 2017, jewelers need to figure out better, more productive ways to market their stores, columnist Jim Ackerman writes.
IndependentsNov 28, 2016
Marketing Minute: For Best Results, PlanDissatisfied because your “throw-it-at-the-wall-and-see-if-it-sticks” approach to marketing isn’t working? Try this five-part plan from Jim Ackerman instead.
IndependentsOct 04, 2016
Marketing Minute: 10 Tips for Making Good Radio CommercialsThe medium isn’t dead, argues Jim Ackerman, and if used properly, can actually drive traffic and sales.
IndependentsAug 23, 2016
Marketing Minute: To Build Your Brand, Forget ‘Branding’In Jim Ackerman’s opinion, jewelers should worry less about their image and more about direct response marketing.
IndependentsJul 19, 2016
Column: If You Want Better Results, Make Better OffersThere is an art to crafting offers clients and prospects won’t refuse just as there is an art to crafting stunning jewelry, Jim Ackerman writes.
IndependentsJun 21, 2016
Column: The ‘Thinking Error’ Holding Jewelers BackJewelry store owners who view themselves first and foremost as jewelers are making a big mistake, writes Jim Ackerman.
IndependentsMay 17, 2016
Want Customers to Buy More? Then Sell ‘Em MoreJewelers should not be afraid to reach out to existing customers at least five times a year, Jim Ackerman writes.
IndependentsApr 26, 2016
Generating Consistent Profits with a Formal Referral SystemEverybody in the jewelry business loves referrals, Jim Ackerman writes. Strange, then, that so few jewelers have a well-conceived, formal system for generating them.
