Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
15 Stellar Jewelry Designers to See at NY Now
NY Now, the home, lifestyle and gift trade show, is hosting a bevy of talented jewelry designers in its handmade section Aug. 20 to 23.

Call me crazy, but even after July jewelry-week mania in New York, I can’t wait for my next trade show adventure.
NY Now isn’t a jewelry-specific show but they have well over 500 jewelry brands exhibiting in their “handmade” section, and some of these brands are good, good enough to get me in the mood for a long day of show stomping.
Jo Hayes Ward, Shimell & Madden and Jacqueline Cullen will all be at the show representing the U.K., and Amrapali will be there from India. California-based sustainable design guru Jennifer Dawes will show her eco-friendly collection and Wwake, a CFDA + Lexus Fashion Initiative finalist, based in Brooklyn, will also be on hand with its delicate range of baubles.
The “handmade” part of NY Now runs from Aug. 20 to 23 at the Jacob K. Javits Center in Manhattan.
There’s never time to see enough, but here’s a peek at 15 pieces from brands that retailers should be sure to set aside time to visit.
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