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MajorsJul 26, 2024
Diamonds Direct Opens Store in AtlantaIt’s the Signet-owned banner’s first location in Georgia.
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Fusing Past and Present at the Las Vegas Antique Jewelry & Watch Show
Sponsored by the Las Vegas Antique Jewelry and Watch Show
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PHOTO Exceptional retailers have a comprehensive understanding of the product they carry, they know the pricing is beneficial both to their stores and their customers, and they need to ensure that they have the right client for the pieces they carry. Shopping the Las Vegas Antique Jewelry and Watch Show (LVAJWS) gives retailers the opportunity to check all of these boxes. The dealers who exhibit at LVAJWS are among the most celebrated in their areas of expertise, and their wealth of experience allows buyers to walk away with beautiful pieces, and the stories that can help close a sale at retail. And when well-armed with information, antique, vintage and estate jewelry and timepieces are certain to provide excellent margins to retailers, while still offering the end consumer incredible value.
Savvy retailers have recently discovered that many of their biggest collectors have a keen interest in mixing in antique, vintage and estate jewelry and timepieces to their wardrobes of modern jewels, and that carrying these pieces in their store can expand their audience and reach. Modern and estate jewelry doesn’t need to be an either/or proposition, rather, if done right, it can be “both, and…” Popular showroom of some of the biggest names in contemporary design, For Future Reference, has just added to their offerings a well-curated selection of antique and vintage pieces that embody the showroom’s “cool kid” vibe and aesthetics. Similarly, MUSE Showroom has introduced a selection of vintage merchandise to their popular, New York City retail shop, finding that these pieces are often the “gateway” that can turn a new customer into a jewelry enthusiast. And while die-hard watch collectors value vintage and antique timepieces in their original state, the buzz around designer Jade Trau’s just-launched collection of restored, 1970’s Rolex Cellini watches is yet another sign that mixing old with new is de rigueur.
For Future Reference Image includes: Harwell Godfrey, Retrouvaí, Jade Ruzzo and For Future Reference Vintage
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