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OtherDec 18, 2018
DEF’s First Millennial-Targeted Video Gets 11M Impressions

That so many viewers watched it within the first month shows its Diamonds Do Good message “is resonating with consumers,” the Diamond Empowerment Fund said.

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More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

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