Borsheims Announces Four Executive Promotions
The retailer has a new chief revenue officer and vice presidents of luxury sales, merchandise, and marketing and e-commerce.
Adrienne Perry is the new chief revenue officer.
Perry has worked at Borsheims for 19 years, starting as a marketing specialist. In 2007, she was promoted to director of marketing, in 2013 to director of marketing and business sales, and in 2019 to vice president and officer.
The Omaha native has a Bachelor of Arts with honors from Marquette University. Perry volunteers at Omaha Performing Arts and the Child Saving Institute. She was “Volunteer of the Year” last year for the latter.
In her new role, Perry will focus on growing sales and creating a seamless omnichannel experience.
Sean Moore is now vice president of luxury sales.
Moore joined Borsheims 32 years ago. He entered the company as a seasonal sales associate, before becoming the assistant to Executive Vice President Marvin Cohn in 1993.
In 2001, he transitioned to a diamond buying role. In 2010, he became the director of sales.
As vice president of luxury sales, Moore will source unique and rare merchandise while ensuring excellent customer service for Borsheims’ luxury clients.
The Omaha native has a Graduate Gemologist diploma from the Gemological Institute of America.
He sits on the boards of Luxury by JCK and the Centurion Jewelry Show. He is also a volunteer and board member for organization Junior Achievement.
Julie McAlpine is the new vice president of merchandise.
Twenty-five years ago, McAlpine joined Borsheims as a seasonal sales associate. She became the gift buyer in 2001 and director of merchandise in 2015.
The Omaha native will continue to direct buying strategies and inventory management in her position.
McAlpine holds a Bachelor of Science from the University of Nebraska-Lincoln, a Master of Business Administration from the University of Nebraska-Omaha, and a Graduate Gemologist diploma from the Gemological Institute of America.
She is a board member at Marian High School and a volunteer at the St. Columbkille school and parish.
Andy Brabec is now vice president of marketing and ecommerce.
Brabec joined Borsheims in 2016 as director of ecommerce. In 2019, he was promoted to director of marketing and ecommerce.
The Schuyler, Nebraska native has a Bachelor of Arts degree from Doane University. There, he was a starting member of the soccer team and a four-year letter winner.
In his spare time, he is a youth sports coach and volunteer with the Team Jack Foundation.
The Jewelers of America "20 Under 40" honoree will continue to increase customer acquisition and loyalty through innovation in the digital space.
The Latest
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Despite the rising prices, consumers continue to seek out the precious metal.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.