“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.
Coach’s Corner: 12 Days of Closes
‘Tis the season for the Jewelry Coach Pat Henneberry to share a handful of her favorite sales lines.
‘Tis the season to share some of my favorite “closes.” So, why not a “12 days of closes” list for the fun of it?
Enjoy!
12. What color bow would you like?
11. Based on what you told me about [insert name of customer’s significant other here], this seems like the perfect necklace for her.
10. You’ve come to the right place, and together you and I will pick out the very best gift.
9. She won’t ever want to take it off.
8. How will you give it to her? (Give examples if they need help.)
7. She will be the envy of all of her friends.
6. Tell me your thoughts. Have I answered all your questions?
5. Are you ready to blow her away? Then get both!
4. No one regrets giving the best.
3. This is the most perfect gift for the perfect woman.
2. Isn’t it worth it for the woman you love? (I stole this one from a DeBeers campaign.)
1. It’s Christmas Eve, you came to the right place, I am the best person to help you out of this last minute situation. Sit down and tell me all about her; you have 5 minutes, go!
And, since it is the holiday season, here’s a bonus--nine more of my favorite closes.
-- What do you want to say about yourself?
-- The greatest gift on earth should be celebrated with a diamond.
-- She is going to have one thought … perfect!
-- How many times will you be able to celebrate a birth of a child?
-- Everything you wanted to say the first time, now you can.
-- It’s your first Christmas together, make it memorable.
-- When was the last time you celebrated your achievements?
-- If this was for the kids/anyone else, you won’t think twice about getting it … You deserve the best too.
-- We are a guilt-free store!
Pat Henneberry is vice president of global learning and development at Hearts On Fire. She also is founder of The Jewelry Coach, a sales training community for jewelers. Reach her at pat@thejewelrycoach.com.
The Latest
The 2024-2025 edition features new colors and styles, as well as storytelling elements.
From moringa to ecotourism in the Okavango Delta, the country and its leaders are exploring how Botswana can diversify its economy.
GIA®’s most advanced microscope has new features to optimize greater precision and comfort.
Nivoda and Liquid Diamonds both have big plans for the new capital.
The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Despite the rising prices, consumers continue to seek out the precious metal.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.