Columnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
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They include automated systems for tracking social media followers and for filing UCCs more easily.
And it’s replacing it with clickable link stickers.
Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
It allows retailers to connect with shoppers one-one-one around the clock.
Recently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.
Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.
“Stand for Love” highlights New Yorkers from the LGBTQIA+ community.
A strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.
Smart Age Solutions’ Emmanuel Raheb touches on the social commerce opportunities available to help grow your business.
The trade organization showcased members’ jewelry on more than 30 morning shows across the U.S.
Hill & Co. CEO Elle Hill offers solutions to common retail pitfalls and unique insights on how to stand out in a crowded marketplace.
Duvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.
Jewelry’s reigning Instagram queen shares her personal career trajectory and social media tips and tricks.
Duvall O’Steen and Jen Cullen Williams compile a list of tools to make content creation easier and more effective.
The winner of the March Bridal Madness competition will receive a $1,000 account credit with the supplier.
Need to find top talent, or looking for a new opportunity for yourself? Duvall O’Steen and Jen Cullen Williams outline best practices for doing so on social media.
People are going wild for the rock, with some buyers offering a lot of dough for it.
The trade association is expanding its webinar series with a host of technology-focused sessions over the next three months.
Image searches are on the rise, making the already popular platform even more important for jewelers.
The Italian Trade Agency’s virtual hub is all about jewels “Made in Italy.”
Duvall O’Steen and Jen Cullen Williams are making a list of the best advice from this year’s Creative Connecting columns.
The initiative’s inaugural project is a design challenge culminating in an auction to benefit three organizations focused on justice and equity in the industry.
Today’s consumer wants to shop with companies that share their values, and they aren’t afraid to call out those that stay silent on matters of social injustice and inequity.