ColumnistsDec 14, 2021
On Data: The First 7 Days of DecemberSherry Smith shares data on independent jewelers’ sales for the first week of the month.
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56 results for “Columnists”
ColumnistsDec 07, 2021
On Data: Jewelry Sales Soared in NovemberAll categories showed strength, but diamonds led the way, Sherry Smith writes in her latest column.
ColumnistsNov 23, 2021
When Did You Know You Wanted To Be in Sales?A question from an astute young relative has Peter Smith pondering this question in his latest column.
ColumnistsNov 16, 2021
Reddit 101: How Jewelers Can Engage With Younger Customers In their latest Creative Connecting column, Duvall O’Steen and Jen Cullen Williams share tips for using the popular discussion site.
ColumnistsNov 10, 2021
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday SeasonJewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.
IndependentsOct 21, 2021
Quiz: How Closely Have You Been Reading Our Columns? Brush up on the finer points of customer budgets, recruiting new employees and driving traffic to a new website with this quick test.
ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
ColumnistsOct 05, 2021
The Smart Lab: 7 Ways Social Media Impacts Your Jewelry BusinessColumnist Emmanuel Raheb outlines the benefits of what he says is one of the most important channels in digital marketing.
ColumnistsSep 08, 2021
The Smart Lab: 5 Reasons Why You Need a Digital Marketing StrategyHere’s how the new mediums can help grow a jewelry business, according to Smart Age Solutions CEO Emmanuel Raheb.
ColumnistsAug 17, 2021
Creative Connecting: How to Handle Disclosures Duvall O’Steen and Jen Cullen Williams share tips on handling some of the not-so-fun, but necessary, aspects of selling fine jewelry.
ColumnistsAug 10, 2021
The Smart Lab: The Ultimate Guide to Promoting Your New WebsiteRecently redesigned your website? All that time and money will be for nothing if you can’t attract traffic, writes Emmanuel Raheb.
ColumnistsAug 03, 2021
Squirrel Spotting: 5 More Pointers From ‘The Sales Minute’Peter Smith shares additional tips from his new book, which include thoughts on avoiding negative people and using hand gestures.
ColumnistsJul 20, 2021
Creative Connecting: Easing Back Into In-Person Events Duvall O’Steen and Jen Cullen Williams give tips on reconnecting IRL and surviving long days as the jewelry world prepares for Las Vegas.
ColumnistsJul 13, 2021
Squirrel Spotting: 5 Pointers From ‘The Sales Minute’ Peter Smith shares a handful of tips from his latest book that will, hopefully, make you want to read the other 96.
ColumnistsJul 06, 2021
The Smart Lab: The Importance of Digital Media Planning Emmanuel Raheb breaks down the importance of knowing your audience, setting goals, sticking to a budget and more.
ColumnistsJun 30, 2021
Peter Smith’s Latest Book Is Out Now Called “The Sales Minute,” it contains 101 tips for those working in retail.
ColumnistsJun 22, 2021
Creative Connecting: Tips for Building Your Email Subscriber DatabaseEmail marketing remains a top tool for attracting and retaining customers. Here’s how to up your inbox game.
ColumnistsJun 15, 2021
Your Company Has a Culture, Whether You Know It or NotSo why not make it one filled with happy, productive employees, Sherry Smith asks in her latest column.
ColumnistsJun 01, 2021
The Smart Lab: How To Increase Your E-Commerce Sales for Father’s DayMarketing the jewelry you have to offer for dad’s special day needs to start right now, Emmanuel Raheb writes.
ColumnistsMay 18, 2021
Creative Connecting: Why Jewelers Should Be More Active on YouTubeA strong following on YouTube can boost online visibility and trust in your store’s staff, Duvall O’Steen and Jen Cullen Williams write.
ColumnistsMay 11, 2021
The Smart Lab: Everything You Need to Know About Social Media ShoppingSmart Age Solutions’ Emmanuel Raheb touches on the social commerce opportunities available to help grow your business.
ColumnistsMay 04, 2021
Squirrel Spotting: The Art and Science of Customer BudgetsPeter Smith says customer budgets are rarely a true indicator of what they are willing to, or likely will, spend.
ColumnistsApr 20, 2021
Creative Connecting: You Need to Listen to ThisDuvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.
ColumnistsApr 08, 2021
On Data: Examining Jewelry Sales in March In her latest column, Sherry Smith weighs March 2021 against March 2019 to give a more accurate picture of how jewelry is performing.
