Citizen’s New Eco-Drive Watches Run for a Full Year
The new Cal. E365 movement doubles the running time of the current Eco-Drive models.
Next month, the watchmaker will roll out an update to its Citizen L range, called the Citizen L Mae.
Launched in 2016, Citizen markets the collection as “environmentally conscious.”
The two Mae watch models utilize the standard light-powered Eco-Drive, which reduces battery usage and waste. The power generated by sunlight and artificial light is stored in a second battery and can power the watch for up to six months with a full charge.
The Citizen L Mae watch designs are inspired by May bell flowers, also known as lily of the valley, and represent happiness and the arrival of spring, Citizen said.
The EM1060-52N has a stainless steel case and band while the EM1062-57D features yellow gold plating over stainless steel.
Both models have four diamonds on the case and a single diamond marking the 8 o’clock position on the mother-of-pearl dial, meant to represent a single raindrop.
The dial components contain some recycled materials, Citizen noted.
With a 29.5 mm case diameter, the stainless steel version will retail for $525 and the gold-plated version for $575.
In June, Citizen will introduce its “Unite with Blue” collection, kicking off with two limited-edition timepieces, a Promaster Dive model and a Citizen L Bianca model.
Both will be powered by Eco-Drive.
The Citizen L Unite with Blue Bianca EW5591-51L features a dial made of 100 percent recycled polycarbonate materials.
The dial features a pigment-free ink created by Fujifilm that creates a range of shades and tones inspired by the ocean, from the dark blue of deep waters to lighter colors representing shorelines. Precision-cut stainless-steel decorations and two diamonds are meant to mimic bubbles rising to water’s surface.
Limited to 1,700 pieces worldwide, the stainless steel model measures 21.5mm in diameter. It will sell for $525.
The Unite with Blue Promaster Dive BN0166-01L has an ombré bezel that coordinates with the dial colors, spanning deep blue to green.
Like the Citizen L Bianca, the Promaster Dive’s dial is made of 100 percent recycled polycarbonate materials with with Fujifilm pigment-free ink to reflect light on the surface.
It also has a biomass-based polyurethane strap, which includes plant-based materials.
With a stainless steel case and measuring 44mm, it is limited to 7,000 pieces worldwide. It will sell for $475.
On the Eco-Drive front, Citizen’s biggest development so far for 2023 is set to be the release of the new Caliber E365 Eco-Drive.
At full charge, the Cal. E365 movement runs for an entire year.
Citizen will launch three Eco-Drive 365 models in the fall/winter, including one limited-edition timepiece.
Just as the watchmaker introduced light-powered Eco-Drive watches in the 1970s, the new advanced Eco-Drive 365 watches find their design inspiration in the same decade, specifically, a quartz watch model from 1973, the Citizen Quartz EFA.
The BN1015-52E is rendered in black ion-plated stainless steel and priced at $550, while the BN1014-55E is crafted in stainless steel and partial black ion-plated stainless steel and priced at $495.
Both measure 42.5 mm in diameter. Clean, flat surfaces culminate in ridgelines at 12 o’clock and 6 o’clock that are mirrored in the bracelet design.
The dial combines textures to give the effect of a starry night sky, Citizen said.
Metal indices are featured on the outer ring instead of the dial.
The limited-edition version, powered by the same Cal. E365 movement, features gold tone accents and four Crescent Vert lab-grown rubies that are an ode to the original 1973 timepiece’s ruby accents.
The strap is made of Leather Working Group-certified leather, a not-for-profit that promotes responsible leather. Limited to 1,200 pieces, the BN1010-05E is priced at $895.
The Latest
The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.
He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.
The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.
A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.
The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.
Ho Brothers offers scalable solutions for the future of custom jewelry.
By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.
The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.
Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.
The former WJA executive director is MFM’s new managing director.
DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.
Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.
Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.
The retailer previously turned down an $8.4 billion offer in 2018.
The Florida store’s owner Miguel Gonzalez is retiring.
The lab stresses the importance of accurate identification, as the difference in price is “substantial.”
The brand also plans to expand its retail footprint from 138 to 200 stores over the next three years.
One is reserved for a NAJA member, the other for a non-member.
Longtime employees Carie Lehrke and Megan Mattice have received promotions.
Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.
Chris Clipper and Robert Lepere join the company with 50 years of combined experience.
The trendy, metallic earrings wink at classic spring colors.
JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.
The miner’s March auction generated $19 million.
Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.