Events & AwardsSep 19, 2022
AGTA Announces New Board of DirectorsPolicies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ Terms
Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”
Dallas—The American Gem Trade Association wants to get the industry on the same page when it comes to buzzwords like “sustainability,” “ethics,” and “responsible sourcing.”
Last week, the organization announced it has formed a committee to develop standardized definitions for these and other related terms.
The committee will focus specifically on colored gemstones and cultured pearls.
“AGTA was a pioneer in establishing guidelines for the industry to follow surrounding ethics, transparency, and sustainability,” AGTA CEO John W. Ford Sr. said. “We look forward to this opportunity to further clarify specific terms and consumer interpretations of them.”
AGTA noted consumers are increasingly interested in supporting products and services that benefit the environment, offer fair pay, and work toward sustainability.
However, a lack of consensus regarding words like “sustainability” make marketing tricky. Uniform definitions applicable to colored gems will allow companies to advertise appropriately, AGTA said.
The committee’s goals are to provide leadership on this topic in the industry, help buyers and sellers communicate better, be part of the conversation, and to learn and grow as an organization, AGTA said.
More specifically, the committee will work on a handbook with contemporary definitions of terms like “responsible sourcing” to set industry standards.
This is meant to counteract greenwashing, or marketing spin that makes companies and products seem more environmentally friendly than they are.
“Some in the industry are pushing the envelope on using language without proper documentation to reinforce their claims,” said Kimberly Collins, AGTA president and owner of Kimberly Collins Colored Gems.
“AGTA understands that it is imperative to not only define these terms, but to live by them. This holds our membership accountable while providing peace of mind to the end consumer. Our new committee will complete a rough draft of the handbook in time for the Las Vegas shows.”
Related stories will be right here …
Last week, the organization announced it has formed a committee to develop standardized definitions for these and other related terms.
The committee will focus specifically on colored gemstones and cultured pearls.
“AGTA was a pioneer in establishing guidelines for the industry to follow surrounding ethics, transparency, and sustainability,” AGTA CEO John W. Ford Sr. said. “We look forward to this opportunity to further clarify specific terms and consumer interpretations of them.”
AGTA noted consumers are increasingly interested in supporting products and services that benefit the environment, offer fair pay, and work toward sustainability.
However, a lack of consensus regarding words like “sustainability” make marketing tricky. Uniform definitions applicable to colored gems will allow companies to advertise appropriately, AGTA said.
The committee’s goals are to provide leadership on this topic in the industry, help buyers and sellers communicate better, be part of the conversation, and to learn and grow as an organization, AGTA said.
More specifically, the committee will work on a handbook with contemporary definitions of terms like “responsible sourcing” to set industry standards.
This is meant to counteract greenwashing, or marketing spin that makes companies and products seem more environmentally friendly than they are.
“Some in the industry are pushing the envelope on using language without proper documentation to reinforce their claims,” said Kimberly Collins, AGTA president and owner of Kimberly Collins Colored Gems.
“AGTA understands that it is imperative to not only define these terms, but to live by them. This holds our membership accountable while providing peace of mind to the end consumer. Our new committee will complete a rough draft of the handbook in time for the Las Vegas shows.”
The committee members are: Jaimeen Shah, PrimaGems USA; Bruce Bridges, Bridges Tsavorite; Becky Scheffler, Rio Grande; John Bradshaw, John J. Bradshaw; Ron Rahmanan, Sara Gem Corp.; Jeffrey Bilgore, Jeffrey Bilgore LLC; and Vincent Pardieu, field gemologist.
Pardieu is the only committee member who is not an AGTA member, though AGTA has recruited his help due to his experience traveling to mines.
AGTA President Collins and CEO Ford will also offer input.
The committee formation comes after the recent Federal Trade Commission’s call for public comment on its “Green Guides,” the guidelines that outline what companies can and can’t say when promoting how “eco-friendly” their products are.
AGTA said it will work with the Jewelers Vigilance Committee to draft revisions and additions for the Green Guides.
Soon, AGTA will be in Tucson at the AGTA GemFair. It’s scheduled for Jan. 31-Feb. 5 at the Tucson Convention Center.
More on Policies & Issues
The Latest
WatchesOct 04, 2024
Watches of Switzerland Clocks Another Acquisition—HodinkeeThe company said Benjamin Clymer will return to his role as head of the watch news website, which will maintain editorial independence.
MajorsOct 04, 2024
Hearts On Fire Names Gabrielle Grazi VP of Sales, North AmericaThe industry veteran is also the president-elect of the Women’s Jewelry Association.
CollectionsOct 04, 2024
Piece of the Week: Ray Griffiths’ ‘Double Headed Snake’ RingSlither into spooky season with this scary snake ring that boasts two heads with tsavorite eyes.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
SourcingOct 03, 2024
How India Became the World’s Second-Largest Market for Diamond Jewelry A strong economy, a growing middle class with an affinity for brands, and rapid expansion of organized retail have fueled the market’s rise.
Weekly QuizOct 03, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 03, 2024
Man Who Shared Spoils of $2.7M Smash-and-Grab on Social Media Pleads Guilty to Robbery ChargeLadell Tharpe, 39, took part in a 2022 jewelry store robbery and then posted pictures of cash on Instagram with the text “Robbery Gang.”
MajorsOct 03, 2024
JA Appoints New Board DirectorThe trade organization welcomed Sheryl Jones to its board of directors for a three-year term.
Brought to you by
Why You Can't Miss JA New York This FallDon't miss this one-stop-shop in October, curated with buyers’ needs in mind.
MajorsOct 03, 2024
Pandora Names 3rd CMO in Past 5 YearsNew Chief Marketing Officer Berta de Pablos-Barbier has worked for LVMH’s champagne brands and Kering-owned Boucheron.
TrendsOct 03, 2024
Amanda’s Style File: October’s ArrivalTransition to fall with this month’s birthstones of opal and tourmaline.
AuctionsOct 03, 2024
Dame Shirley Bassey’s Diamonds Are Ready for Their EncoreSotheby’s will auction jewelry belonging to the “Diamonds Are Forever” singer Oct. 10 in Paris.
Lab-GrownOct 02, 2024
Lightbox Continues as a Brand, While Supplies Last?The De Beers-owned lab-grown diamond company is rebranding and creating new collections, though its long-term future remains unclear.
CollectionsOct 02, 2024
Brilliant Earth Debuts Jane Goodall CollectionThe collection is part of the retailer’s new “Rethink Everything You Know About Diamonds” campaign.
AuctionsOct 02, 2024
The GOAT’s Stash: Watches Owned by Tom Brady Going Up for Auction The sale includes the custom-made, diamond-set Audemars Piguet watch the QB wore for Netflix’s “The Roast of Tom Brady.”
Events & AwardsOct 02, 2024
AJA’s Design Competition Now Accepting EntriesThe Armenian Jewellers Association is hosting its design competition for the second year, with winners showcasing at GemGenève in May 2025.
MajorsOct 01, 2024
Signet Jewelers CEO Gina Drosos to RetireThe jewelry retailer has named her successor and also will expand the role of Chief Financial Officer Joan Hilson.
MajorsOct 01, 2024
Kay Jewelers to Revamp BrandThe Signet Jewelers-owned banner has a new campaign and plans for store redesigns.
CollectionsOct 01, 2024
JV Insardi Inspires Curiosity in New CollectionCreative Director Jen Insardi brings a new take on classic gold bead designs to her “Solar” collection.
IndependentsOct 01, 2024
Oklahoma Jewelers Association Grants Lifetime Achievement AwardThe recipient, Glenn Douglass, also was inducted into the OJA Hall of Fame.
MajorsOct 01, 2024
Stuller Celebrates Long-Serving EmployeesThe manufacturer recognized several team members at its 2024 Milestone Anniversary Banquet.
AuctionsSep 30, 2024
Oscar Heyman Jewels, Paraíba Pieces Shine at Bonhams Auction The single-owner collection sale, which took place in New York last week, achieved $4.8 million, with almost every lot finding a buyer.
TrendsSep 30, 2024
Amanda’s Style File: Dainty DelightsWhile statement pieces always shine, it’s time for everyday staples to be the star of the show.
Recorded WebinarsSep 27, 2024
Watch: Prepare to Shine This Holiday SeasonThree members of JA's 2024 "20 Under 40" class join Amanda Gizzi and Lauren McLemore to share their tips for seasonal retail success.
CollectionsSep 27, 2024
Piece of the Week: Lalaounis’ Necklace is an Archaeological RevivalThe necklace, inspired by ancient artifacts, celebrates strength, endurance, and the natural world.
MajorsSep 27, 2024
Signet-Owned E-Tailer Rocksbox to Launch on AmazonRocksbox is the first banner owned by Signet to sell its jewelry through the retail giant.
EditorsSep 26, 2024
This New Bulova Documentary Is Perfect for History Buffs Like Me “America Telling Time: 150 Years of Bulova” dives into the watchmaker’s storied past, from its ad campaigns to the first women’s wristwatch.
CollectionsSep 26, 2024
Marco Bicego Adds Stackable Designs to Masai CollectionThe new additions include flat coil rings, bracelets, and necklaces designed to layer elegantly.
