AuctionsJan 31, 2025
Elizabeth Taylor’s Diamond Bracelet Outshines Estimate at U.K. AuctionThe auction also featured the sale of a Cartier necklace made when Egyptomania was sweeping Great Britain.
MajorsSep 04, 2019
Helzberg Diamonds Inks Deal with NFL QB Patrick Mahomes
The partnership with the Kansas City Chiefs quarterback includes a limited-edition jewelry collection.
A 10-karat rose and white gold diamond pendant from the new Patrick Mahomes Collection at Helzberg Diamonds. The company partnered with the NFL MVP on a limited-edition jewelry collection as part of a partnership deal.
North Kansas City, Mo.—Kansas City Chiefs Quarterback Patrick Mahomes inked a three-year partnership deal with Helzberg Diamonds, the company announced Tuesday.
As per the deal, Mahomes will appear in the brand’s upcoming holiday campaign, “Feel Like an MVP,” set to debut in November.
WATCH: Helzberg Diamonds’ “Feel Like an MVP” Ad
The campaign will debut on the NFL network, with Mahomes featured in national TV and radio spots, regional out-of-home ads and in-store signage, as well as other PR and social media campaigns.
The company also collaborated with Mahomes on a limited-edition jewelry collection, featuring diamond pendant necklaces with the athlete’s PMII logo, short for his full name “Patrick Mahomes II.”
The pendants are available in seven styles, featuring black and white diamonds set in yellow and white gold or sterling silver, and range in price from around $300 to $5,000.
Patrick Mahomes Collection men’s 14-karat yellow and white gold logo pendant with 52 round brilliant white diamonds and 17 round brilliant black diamonds ($4,999)
Patrick Mahomes Collection 10-karat rose and white gold pendant with 29 round single cut diamonds ($349)
Patrick Mahomes Collection men’s sterling silver and 10-karat yellow gold dog tag pendant with 24 round brilliant black diamonds ($299)
Patrick Mahomes Collection men’s 10-karat white and yellow gold pendant with 150 round brilliant black diamonds ($1,699)
Patrick Mahomes Collection men’s 14-karat white and yellow gold dog tag pendant with 21 round brilliant white diamonds and 162 round brilliant black diamonds ($2,999)
Sales of the collection will benefit Mahomes’ charitable foundation, “15 and the Mahomies,” which supports 15 youth charities.
Twenty-five percent of the proceeds from the jewelry line will go to the charity, a Helzberg Diamonds spokesperson confirmed to National Jeweler Wednesday.
The foundation focuses on initiatives such as academics, science, the arts, classroom supplies, athletics, children with disabilities, after-school programs and other areas.
Helzberg Chief Marketing Officer Ellen Junger described the athlete as “an outstanding role model on and off the field.”
“With our shared hometown and values, I can’t imagine a better fit for our brand than Patrick,” Junger said in a press release.
The Patrick Mahomes Collection is available in Kansas City-area Helzberg Diamonds locations or online.
Editors' Picks
Sponsored by
More on Majors
The Latest
CollectionsJan 31, 2025
Piece of the Week: Lalaounis’ Good Luck Charm for 2025The “Blossom Rosette” blooms with love, beauty, and hope for the year ahead.
IndependentsJan 31, 2025
Harvey Rovinsky, Longtime Owner of Bernie Robbins Jewelers, Dies at 77Rovinsky is remembered as a great mentor who made the employees of his stores feel like family.
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.
Events & AwardsJan 31, 2025
Facets of Fire Has a Diamond Challenge for RetailersFor every jeweler who tries their luck, the company will make a donation to Jewelers for Children.
Weekly QuizJan 30, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesJan 30, 2025
RJC Executive Director Melanie Grant Is Stepping Down An experienced jewelry writer and curator, Grant led the organization for two years.
CollectionsJan 30, 2025
Pharrell Williams Brings Tahitian Pearls to His New Tiffany & Co. CollectionFive new designs were added, all donning Tahitian cultured pearls and spear-like trident motifs, along with the new “Titan” setting.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Events & AwardsJan 30, 2025
Registration Open for Converge 2025The inaugural event is being co-hosted by the American Gem Society and the Gemological Institute of America.
CollectionsJan 29, 2025
Boucheron’s High Jewelry Takes the Form of ‘Untamed Nature’The jeweler’s latest high jewelry collection looks into the Boucheron archives to create a “living encyclopedia of high jewelry.”
FinancialsJan 29, 2025
LVMH Watch, Jewelry Sales End the Year DownWatch and jewelry sales slipped 3 percent in 2024, though the luxury conglomerate did see business pick up in the fourth quarter.
MajorsJan 29, 2025
Chanel Names New General Manager of Watches, Fine Jewelry for USOlivier Kessler-Gay will take over the role on March 3.
SurveysJan 29, 2025
Consumer Confidence Slips for Second Consecutive Month It hit a four-month low in January due to concerns about the job market, though consumers remain bullish about the stock market.
Events & AwardsJan 29, 2025
Chris Ploof To Teach Mokume Gane at AJSThe jewelry designer and master metalsmith will present on the ancient Japanese metalworking technique at the Atlanta Jewelry Show in March.
SourcingJan 28, 2025
WFDB Joins Efforts to Promote Natural Diamonds With New CampaignThe “Moments” social media campaign emphasizes the emotional ties between natural diamonds and life’s special milestones.
CollectionsJan 28, 2025
Bliss Lau Celebrates the Intricate Mosaic of Identity in New CollectionThe versatile “As We Are” collection features 14 pieces with interlocking designs allowing for 27 different looks worn around the body.
SourcingJan 28, 2025
Botswana’s First Olympic Gold Medalist Is Now a De Beers Ambassador Letsile Tebogo will help to promote natural diamonds and the good they have done for his country.
Events & AwardsJan 28, 2025
NouvelleBox Show Returns to New York CityThe showcase, in its second year, will feature more than 20 international brands at its curated event from Feb. 2-4.
Recorded WebinarsJan 28, 2025
Watch: Fine Jewelry Market Predictions for 2025 “My Next Question” guests Sherry Smith and Edahn Golan share their 2025 forecasts, from sales and marketing to what retailers should stock.
Events & AwardsJan 28, 2025
Here Is the 2025 AGTA GemFair Tucson Educational LineupThe seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.
MajorsJan 27, 2025
Le Vian Corp. Chairman Larry LeVian, a Man of Faith and Family, Dies at 73 LeVian is remembered for his leadership in the jewelry industry and for being a selfless and compassionate person.
CrimeJan 27, 2025
New Jersey Jeweler Sentenced to 2 1/2 Years for Evading CustomsMonishkumar Kirankumar Doshi Shah pleaded guilty to evading customs on more than $13.5 million of jewelry imported into the U.S.
SourcingJan 27, 2025
Dev Shetty To Head New Auction House for Rare Colored GemsJemora Gemhouse’s inaugural auction, slated for March, will take place in Dubai and feature polished sapphires.
CollectionsJan 27, 2025
Rachel Quinn Embodies Feelings of Falling in Love in New CollectionQuinn partnered with Gemfields to create “Crazy Love,” which features Zambian emeralds and Mozambican rubies across 10 pieces.
MajorsJan 27, 2025
Arch Crown’s 2025 ‘Tag & Label’ Catalog Is Out Now The catalog is 48 pages and features more than 100 styles.
CollectionsJan 24, 2025
Piece of the Week: Ashley Zhang Jewelry’s Lunar New Year NecklaceThe one-of-a-kind necklace was designed in celebration of the Chinese New Year, as 2025 is the Year of the Snake.
SourcingJan 24, 2025
Ethical Gem Fair Heads Back to Tucson The gemstone show is slated to take place at the Scottish Rite Cathedral.
