Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
Gemfields Launches Collaboration with Muse
The colored stone miner partnered with Muse showroom for a new, mid-priced line that launched at Couture and also is being sold online.

Las Vegas--Gemfields is continuing its mission to have its gemstones reach all parts of the market with the debut of a new collection in partnership with Muse showroom.
Gemfields x Muse is a see-now, buy-now collection, launching at select retailers at the same time as it was launching at the Couture show, which ends today.
It targets the fashion-forward consumer, with pieces from Muse designers Carolina Bucci, Dezso by Sara Beltrán, Elena Votsi, Holly Dyment, Michelle Fantaci, Nikos Koulis, Savannah Stranger, Silvia Furmanovich and Yossi Harari. It also includes Aya by Chelsy Davy, which made its U.S. debut at the show.
The designs feature some of the jewelry designers’ bestsellers, reimagined with Gemfields rubies and emeralds.
The limited-production collection is focused on affordability, with most of the pieces ranging at retail from $1,000 to $10,000, though there are a few “high value” statement pieces in the collection.
It launched online at Twist on Thursday followed by e-commerce site Moda Operandi on Friday, but buyers at the show and other retailers who are interested also can buy into the Gemfields x Muse line.
“Having done collaborations at both ends of the spectrum, we see the alignment with Muse as the perfect opportunity to showcase the versatility of color and connect with a fresh new audience,” said Gabriella Harvey, Gemfields’ director of procurement and product services. “It’s exciting to see our gemstones come alive in such fun, fashionable jewelry.”
Gemfields has launched a number of other partnerships in the past as it aims to have its rubies and emeralds in all areas of the market.
Last year, the colored stone miner partnered with Bergdorf Goodman on an exclusive collection to celebrate the retailer’s new jewelry salon. The colored stone miner also still works with Macy’s to provide accessibly-priced emerald and ruby pieces.
The Latest

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.


Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.

The event, set for June 13-15, will feature educational presentations and guided visits to the state’s sapphire mines.

After the black enamel band became a best-seller for the brand, it has now launched an enamel ring personalization program.

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.