The 10 Most-Read Stories of 2017 So Far

more meaningful or important; in fact, one could argue, technology has had the opposite effect, allowing our most mundane of thoughts a wide reach should we choose to post them.

I am not looking to reopen the infamous ring debate of 2017 but just to offer a bit of advice that I too need to heed: Think before you type; just because it is easy to say something doesn’t make it necessary.

2. 5 Things to Know About … Burmese Rubies
Our Senior Editor Brecken Branstrator introduced her “5 Things to Know About” series this year and started it off with a gemstone recently cleared for import into the United States again, the Burmese ruby.

Her Jan. 25 blog post discussed, among other facts, how the stone gets its coloring, its age relative to rubies from East Africa and the current level of supply.

Happily, another of Brecken’s “5 Things to Know About …” features made it into the top 10 list; her April story on Ethiopian emeralds is below at No. 8.

3. How Much Are US Consumers Spending on Engagement Rings?
Every year, The Knot publishes its Real Weddings Study, a survey of how much couples that use the website spend on various aspects of their weddings, from the cake to the dress to the flowers to their engagement ring.

And every time I hear the figure on average engagement ring spend, which surpassed $6,000 this year, I think: That sounds like a lot. Are people in the U.S. really spending that much on engagement rings that $6K is now the average? Or is just that the demographic of The Knot skews upward? (The Knot did not answer when we asked them for more specific information on their survey demographics.)

So, this year, we included two figures in our story about engagement ring spend: The Knot’s, which put the average spend at $6,163, and a lower figure from Shane McMurray’s The Wedding Report, which had it at $3,407.

4. Two Killed in Separate Weekend Robberies
There was a very sad weekend at the start of the year in which an employee at a Jared the Galleria of Jewelry store in Henderson, Nevada, was shot and killed when an on-site security guard fired a round at a robber and missed.

That same weekend, a 42-year-old man who tried to stop two suspects who were running through the mall after robbing a Kay Jewelers in San Antonio, Texas, was shot and killed by one of them.

5. Forget Millennials, Meet the ‘Midult’
We received a lot of positive feedback on this story, which discussed how women ages 35 to 55 have money to spend but are being overlooked by jewelry marketers in their zeal to figure out how to reach the much-obsessed-about millennial consumer.

Because of this, their money is going elsewhere--to shoes, handbags and clothing.

MVI Marketing CEO Marty Hurwitz said in the story that midults--a term trademarked by a British media website--will buy an average of four to six pairs of shoes a year at a variety of price points but that, “Jewelry has done nothing to go after that woman. We can’t even get them to buy one product a year.”

6. Forbes List of Wealthiest Women Includes 2 from Jewelry
There are a few types of stories that are pretty much universally guaranteed to get a lot of clicks: stories about money, stories about crime and stories about sex. This article covers the first of those three.

7. Shake-Up at Signet: Two Big Retirements, New Roles
The February announcement that both Ed Hrabak and Tryna Kochanek would be retiring this year was the first in what turned out to be a series of personnel changes this year from Signet Jewelers, which has struggled in recent quarters.

And an even bigger one came this week--CEO Mark Light is retiring at the end of the month and will be replaced by Virginia Drosos, the first woman to lead the chain.

8. 5 Things to Know About ... Ethiopian Emeralds
As mentioned above, this was another installment in Brecken’s “5 Things to Know About” series covering various colored gemstones; this one detailed a newly tapped source of emerald located about 300 miles south of Ethiopia’s capital, Addis Ababa.

9. $13 Diamond Ring Sells for $850K
The flea market find (or, in this case, car boot sale find) of a lifetime. Stories about lost, found and buried treasure rank almost as highly as those about crime and money, and it’s easy to understand why.

It’s a dream come true to find out something you paid 5 bucks for at a yard sale is worth hundreds of thousands of dollars.

10. 12 Charged in $9M Diamond District Scam
Federal authorities allege that these 12 men ran a two-year-long scam involving bad checks and broken promises, swindling diamond dealers in New York and Mumbai out of millions.