The pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
Thank You, Mom
In honor of Mother’s Day, Editor-in-Chief Michelle Graff shares two Mother’s Day commercials she thinks are really cute.

Mother’s Day is coming up on Sunday and, for once, I am on top of it. My card was in the mail on Tuesday and I’ve already worked out what my mother wants: a book, not flowers, and given to her in person the next time I see her, not mailed.
Got it.
While a book is always my mother’s No. 1 choice for presents, it seems like many moms across the country will be receiving jewelry this year. According to the National Retail Federation, 35 percent of U.S. shoppers plan to pick up a piece of jewelry for mom this year, spending an average of $96 a pop.
So, what type of jewelry appeals to moms? It is, and has been for quite some time, personalized pieces, charms that can be stamped with the names of their children or rings set with their birthstones.
It follows course, then, that the brands that are going to advertise most heavily, and most effectively, around Mother’s Day are those that specialize in personalized pieces.
Two such commercials that caught my eye this year were from Pandora and Alex and Ani.
While I know Pandora has engendered much anger and bitterness among independent jewelers in the United States--and rightfully so--I would be lying if I said I wasn’t touched by the brand’s Mother’s Day commercial.
{youtube} fnXK_hbnpEo {/youtube}
For the commercial, Pandora said it got eight daughters to write a single sentence thanking their mother. Their moms then came into a room with all eight sentences framed on the wall and tried to pick out which one came from their daughter.
Called “Unique Thank You,” it is the second phase of Pandora’s current, female self-purchaser-focused advertising campaign “Unique As We Are.”
As for Alex and Ani, I think the brand in general does a really good job with their commercials, and this Mother’s Day ad is no exception.
{youtube} apsMHF3xeBY {/youtube}
Alex and Ani has another Mother’s Day spot as well, this one featuring a grown daughter and her mother but I did not identify with it at all. The storyline of this commercial is that they love doing everything together, which is nice, but I think my mother and I pre-date the days of mother-daughter bonding on this level.
My mother never tried to be my friend; she was always my mother. For that, I will always be grateful.
So, thanks
The Latest

Parent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The virtual event will take place April 7 at 3 p.m.


The educational event will take place in Charlotte, North Carolina, this May.

The independent jeweler first opened its doors in 1888.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.